This is the catalogue of a major exhibition of Sir Joshua Reynolds’s portraits held at Tate Britain back in 2005. I went, loved the exhibition and bought this catalogue. In my opinion the written content of the catalogue is poor, but the colour reproductions of 100 or so of Reynolds’s best paintings are spectacular.

The catalogue contains a biography of Reynolds by Martin Postle and four essays by Reynolds scholars:

• ‘The Modern Apelles’: Joshua Reynolds and the Creation of Celebrity by Martin Postle
• Reynolds, Celebrity and The Exhibition Space by Mark Hallett
• ‘Figures of Fame’: Reynolds and the printed Image by Tim Clayton
• ‘Paths of Glory’: Fame and the Public in Eighteenth-Century London by Stella Tillyard

The essays are followed by some 100 full-colour reproductions, divided into the following sections:

• Reynolds and the Self-Portrait
• Heroes
• Aristocrats
• The Temple of Fame
• The Streatham Worthies
• Painted Women
• The Theatre of Life

With separate sections of images devoted to:

• Reynolds and the Reproductive Print
• Reynolds and the Sculpted Image

The concept of celebrity

As the title suggests, the idea is somehow to tie Reynolds’s 18th century art and career to 21st century ideas of ‘celebrity’. In my opinion all four essays fail to do this. Despite frequently using sentences with the word ‘celebrity’ in them, the catalogue nowhere really explains what ‘celebrity’ is.

The authors have a hard time really distinguishing it from the notion of ‘fame’ and the pursuit of ‘fame’ and the risks of ‘fame’ – subjects which have been thoroughly discussed since ancient Greek times.

In Greek mythology Pheme was the personification of fame and renown, her favour being notability, her wrath being scandalous rumors… She was described as ‘she who initiates and furthers communication’… A tremendous gossip, Pheme was said to have pried into the affairs of mortals and gods, then repeated what she learned, starting off at first with just a dull whisper, but repeating it louder each time, until everyone knew. In art, she was usually depicted with wings and a trumpet… In Roman mythology, Fama was described as having multiple tongues, eyes, ears and feathers by Virgil (in Aeneid IV line 180 ff.) and other authors.

In other words, the concept of ‘fame’ and the way it unavoidably attracts a spectrum of public comment, from dignified praise at one end through to scurrilous rumour at the other end – is as old as Western civilisation.

In my opinion the authors struggle to establish a really clear distinction between these multiple and time-honoured notions of fame with all its consequences, and their attempt to shoe-horn modern-day ‘celebrity’ into the picture.

The whole thing is obviously an attempt by Tate to make Reynolds and his paintings more ‘relevant’ to a ‘modern’ audience, maybe to attract in those elusive ‘younger’ visitors which all arts venues need to attract to sustain their grants. Or to open a new perspective from our time back to his, which makes his society, his aims and his paintings more understandable in terms of modern concepts.

I can see what they’re trying to do, and it is obvious that the four authors have been told to make as many snappy comparisons between the society of Reynolds’s day and our own times as possible – but flashy references to the eighteenth-century ‘media’ or to Reynolds’s sitters getting their ‘fifteen minutes of fame’, aren’t enough, by themselves, to give any insight. In fact, these flashy comparisons tend to obscure the complexity of 18th century society by railroading complex facts and anecdotes into narrow 21st notions and catchphrases.

Being modish risks becoming dated

The authors’ comparisons have themselves become dated in at least two ways:

1. the ‘modern’ celebrities they invoke have dated quickly (David Beckham is given as a current example)
2. it was written in 2005, before the advent of social media, Instagram, twitter etc, so has itself become completely out of date about the workings of ‘modern celebrity’

There is a third aspect which is – Who would you trust to give you a better understanding of social media, contemporary fame, celebrity, influencers, tik tok and so on – a social media marketing manager, a celebrity journalist or… a starchy, middle-aged, white English academic?

There is a humorous aspect to listening to posh academics trying to get down wiv da kids, and elaborately explaining to their posh white readership how such things as ‘the media’ work, what ‘the glitterati’ are, and showing off their familiarity with ‘the media spotlight’ – things which, one suspects, library-bound academics are not, in fact, all that familiar with.

The authors’ definitions of celebrity

The authors attempt numerous definitions of celebrity:

Reynolds’s attitude towards fame, and how it was inextricably bound up with a concern for his public persona, or what we today would call his ‘celebrity‘ status.

So Reynolds was concerned about his fame, about building a professional reputation and then defending it, but wasn’t every other painter, craftsman and indeed notable figure of the time? As Postle concedes:

In this respect he was not untypical of a whole range of writers, actors and artists  who regarded fame as the standard for judging the worthiness of their own performance against the achievements of the past.

Postle goes on to try and distinguish fame from celebrity:

However, Reynolds [achieved fame] by using the mechanisms associated with what has become known as ‘celebrity‘, a hybrid of fame driven by commerce and the cult of personality.

Hmm. Is he saying no public figures prior to Joshua Reynolds cultivated a ‘cult of personality’ or that no public figures tried to cash in on their fame? Because that is clearly nonsense. And putting the word celebrity in scare quotes doesn’t help much:

Reynolds pandered to the Prince [of Wales]’s thirst for ‘celebrity‘ and fuelled his narcissistic fantasies.

The author doesn’t explain what he means by ‘celebrity’ in this context or why the prince thirsted for it and how he was different in this respect from any other 18th century aristocrat who ‘thirsted’ for fame and respect.

Through portraits such as these [of the Duc d’Orleans], Reynolds openly identified with fashionable Whig society; the Georgian ‘glitterati’ – liberal in the politics, liberated in their social attitudes, and libidinous in their sexual behaviour.

Does use of the word ‘glitterati’ add anything to our understanding?

He was also the first artist to pursue his career in the media spotlight.

‘Media spotlight’? Simply using modern clichés like ‘media spotlight’ and ‘celebrity’ and ‘glitterati’ didn’t seem to me to shed much light on anything. The reader wants to ask a) what do you understand by ‘media spotlight’? b) in what way did Reynolds pursue his career in a media spotlight?

As experience of the modern media tells us, a sure sign that an individual’s fame has been transmuted into ‘celebrity’ is when press interest in his or her professional achievements extends to their private and social life.

I’m struggling to think of a time when there hasn’t been intrusive interest in the lives of the rich and famous, and when it hasn’t been recorded in scurrilous satires, squibs, poems.

People gossiped about Julius Caesar, about all the Caesars. We have written records of the way Athenians gossiped about Socrates and his wife. Prurient interest in the personal lives of anyone notable in an urban environment go back as far as we have written records.

Here’s another definition:

In a process that seems to prefigure the ephemeral dynamics of heroism and redundancy found in today’s celebrity culture, the exploitation of celebrity typified by Reynolds’s representation of [the famous soldier, the Marquess of] Granby depended not only on the glorification, in portrait form, of individuals who had already gained a certain kind of renown within the wider realms of urban culture, but also on a continual replenishment – from one year to the next – of this hyperbolic imagery of bravery, beauty and fame.

I think he’s saying that visitors to the annual exhibitions liked to see new pictures – or, as he puts it with typical art scholar grandiosity, ‘a continual replenishment of this hyperbolic imagery’.

‘The ephemeral dynamics of heroism and redundancy found in today’s celebrity culture’? Does that tortuous definition have any relevance to Kim Kardashian, Beyonce, Taylor Swift, Rihanna et al?

What these authors are all struggling to express is that Reynolds made a fabulously successful career by painting the well-known and eminent people of his day, making sure to paint army or naval heroes as soon as they returned from famous victories, making sure he painted portraits of the latest author after a hit novel or play, painting well-known courtesans, carefully associating his own name (or brand) with success and fame.

It was a dialectical process in which Reynolds’s portraits, often hung at the annual Royal Academy exhibition – which was itself the talk of the town while it lasted – promoted both the sitter and their fame, but also kept Sir Joshua’s name and reputation as Top Painter Of The Famous continually in the public eye.

That’s what the essay writers are trying to say. But you have to wade through a lot of academic rhetoric to get there. Take this questionable generalisation thrown out by Stella Tillyard, which sounds reasonable, until you start to think about it.

Like so much else that defines us in Europe and America now, celebrity appears to have been made in the eighteenth century and in particular in eighteenth century London, with its dozens of newspapers and print shops, its crowds and coffee houses, theatres, exhibitions, spectacles, pleasure gardens and teeming pavements. (Stella Tillyard, p.61)

‘Like so much else that defines us in Europe and America now’? What would you say defines modern society in 2020? I’d guess the list would include the internet, mobile phones, social media, webcams and digital technology generally, big cars, long-haul flights, cheap foreign holidays, mass immigration, multi-cultural societies, foreign food… things like that.

Quite obviously none of these originated in eighteenth century London.

Tillyard’s essay is the best of the four but it still contains highly questionable assertions. She thinks there is a basic ‘narrative’ of ‘celebrity’ which is one of rise, stardom, fall and rise again. The examples she gives are Bill Clinton getting into trouble because of Monica Lewinsky, and the footballers Francesco Totti and David Beckham. She thinks this basic narrative arc echoes the story of Jesus Christ, rising from obscurity, gaining fame, being executed, and rising from the dead. You have to wonder what drugs she is on.

Nonetheless, Tillyard’s is the best essay of the four because she’s an actual historian and so has a wide enough grasp of the facts to make some sensible points. She also gives the one and only good definition of celebrity in the book when she writes that:

Celebrity was born at the moment private life became a tradeable public commodity. (p.62)

Aha. Right at the end of the four essays we get the first solid, testable and genuinely insightful definition of celebrity.

According to Tillyard’s definition, the really new thing about celebrity is not the interest in gossip about the rich and famous – that, as pointed out, has been with us forever – it is that this kind of fame can be packaged into new formats and sold. It has become part of the newly mercantile society of the 18th century.

Celebrity, among other things, is about the commodification of fame, about the dissemination of images representing the individual celebrity, and about the collective conversations and fantasies generated by these processes. (p.37)

The assertion is that Reynolds was able to capitalise on his reputation. He made money out of it. He was able to exploit the new aspects of mid-18th century fame in order to build up a successful business and make a fortune.

He developed a process for making his portraits well known. The lead element in this was ensuring they were prominently hung at the annual exhibition of paintings by members of the new Royal Academy and so became the subject of the enormous amount of comment the exhibition attracted in the scores of newspapers, magazines, cartoons, lampoons, caricatures, poems and plays which infested Georgian London.

Deftly riding this tide of gossip and talk and critical comment, Reynolds was able to assure his sitters that he would make them famous – and he made himself famous in the process. And, as a result, he was able to charge a lot of money for his portraits.

He was able to turn the insubstantial, social quality of ‘fame’ into hard cash. That’s how the argument goes. I’ve put it far more plainly than any of these four writers do, and it’s an interesting point, but still begs a lot of questions…

Robert Orme’s 15 minutes of fame

When Postle says that the soldier Robert Orme got his ‘fifteen minutes of fame’ (p.27) it strikes me as being a flashy but misleading reference.

Andy Warhol’s expression, ‘in the future everyone will be famous for 15 minutes’, refers very specifically to the 15-minute time slots allocated on the kind of American TV programmes which are punctuated every 15 minutes or so with ad breaks. Its merit derives from its source in a very specific technology and at a very specific moment in that technology (the later 1960s).

Whereas Robert Orme took part in an important battle of the Seven Years War (surviving the massacre of General Edward Braddock’s forces by French and Indians in July 1755), returned to England and was for a while feted and invited to dinners to give first-hand accounts of the massacre.

OK, so interest in Orme petered out after a while, but his story hardly conforms to the ‘fifteen minutes of fame’ description in the very precise, TV-age way Warhol had intended.

It’s an example of the way the authors are prepared to twist the historical record in order to shoehorn in their strained comparisons with modern ‘celebrity’ or the ‘glitterati’ or ‘the media spotlight’.

My point is that just chucking modern buzzwords at historical events doesn’t help us understand the historical events and doesn’t shed much light on the buzzwords or the ideas behind them, either. Not without a much more detailed analysis, anyway.

What was new about 18th century ‘media’

The one place in the four essays which comes alive i.e. presents new facts or insights, is in historian Stella Tillyard’s essay, where she explains that a new concept of ‘fame’ was being driven by some genuinely new developments in mass publication. She suggests four factors which account for the rise of a new type of fame in the mid-18th century:

1. A limited monarchy – the mystique surrounding the Divine Right of Kings which had clung to the Stuart Monarchy (1660-1714) drained away from the stolid Hanoverian monarchs who replaced them after 1714. Their powers were circumscribed from the start by Parliament and this made them much more human, much more worldly and, well, sometimes boring figures, for example. George III, widely known as Farmer George.

2. Royal glamour migrated – instead of surrounding the monarch in a nimbus of glory the human desire to have glamorous figures to look up to and gossip about migrated to new categories of ‘star’ or ‘celebrity’, namely top military figures, successful actors and even writers.

3. The lapse of the Licensing Act left the press a huge amount of freedom. By 1770 there were 60 newspapers printed in London every week, all looking for gossip and tittle tattle to market. Combined with a very weak libel law which allowed almost any rumour and speculation to be printed. Well before the tabloids were invented, the taste for an endless diet of celebrity tittle tattle was being catered to.

4. A public interested in new ways of thinking about themselves or others. This is the tricksiest notion, but Tillyard argues that this huge influx of new printed matter, combined with shops full of cheap prints, to make literate urban populations think about themselves and their roles as citizens of a busy city, and as consumers, in new ways.

Now all this chimes very well with the picture painted in Ian McIntyre’s brilliant biography of Reynolds, which clearly shows how almost every incident, not only from his personal life but of the lives of all his famous friends (e.g. the writer Dr Johnson, the actor David Garrick, the historian Edmund Gibbon, the poet Oliver Goldsmith) was quickly leaked to scurrilous journalists, who reported them in their scandal sheets, or made cartoons or comic poems about them.

Reynolds’s world was infested with gossip and rumour.

By contrast with Tillyard’s authoritative historian’s-eye view, Postle’s art critic assertions are less precise and less persuasive:

Reynolds grew up in an age that witnessed the birth of modern journalism.

Did he, though? ‘Modern’ journalism?

Googling ‘birth of modern journalism’ you discover that ‘modern journalism’ began with a piece written by Defoe in 1703. Or was it during the American Civil War in the 1860s? Or maybe it was with Walter Lippmann, writing in the 1920s, often referred to as the ‘father of modern journalism’?

In other words, the birth of ‘modern’ journalism happened more or less any time you want it to have done, any time you need to add this cliché into your essay to prop up your argument. And that little bit of googling suggests how risky it is making these kinds of sweeping assertions.

In fact it suggests that any generalisation which contains the word ‘modern’ is dodgy because the term ‘modern’ itself is so elastic as to be almost meaningless. Historians themselves date ‘the modern period’ to the 1500s. Do you think of the Elizabethan era as ‘modern’?

The modern era of history is usually defined as the time after the Middle Ages. This is divided into the early modern era and the late modern era. (Define modern era in history)

Postle’s assertion that there was something uniquely and newly journalistic about Reynolds’s era sounds fine until you think of earlier periods – take the turn-of-the 18th century and the reign of Queen Anne (1702-1714) which was packed with coffee house publications and scurrilous poems written against each other by leading figures. Alexander Pope’s entire career exemplifies a world of literary gossip and animosity.

Going further back, wasn’t the court of Charles II the subject of all kinds of cartoons, pictures, scurrilous paintings and poems and plays? Lots of John Dryden’s poems only make sense if you realise they’re about leading figures of the day, either praising or blaming them. During the British civil wars (1637-51) there was an explosion of pamphlets and leaflets and poems and manifestos denouncing the actions of more or less every notable figure, and giving a running commentary on the political developments of the day. Wasn’t Shakespeare’s time (1590 to 1615) one of rumour and gossip and pamphlet wars?

And in fact I’ve just come across the same idea, on page 4 of Peter H. Wilson’s vast history of the Thirty Years War, where he writes:

From the outset, the conflict attracted wide interest across Europe, accelerating the early seventeenth-century ‘media revolution’ that saw the birth of the modern newspaper.
(Europe’s Tragedy by Peter H. Wilson, page 4)

So surely the widespread availability of gossip sheets and scandal mongering publications was a matter of degree not kind. Artists of the late-17th century (van Dyck, Peter Lely, Godfrey Kneller) had earned types of ‘fame’ and certainly tried to capitalise on it. By Reynolds’s day there were just more outlets for it, more magazines, newspapers, journals – reflecting a steadily growing urban population and market for all things gossip-related. Between 1650 and 1750 the British population increased, the population of London increased, the number of literate people increased, and so the market for reading matter increased.

So when Postle asserts that newspapers played an increasingly important part in the critical reception of art, well, they played an increasingly important role in the critical reception of everything, such as war and politics and religion, such as the Seven Years War, the American War of Independence, the French Revolution and every other kind of debate and issue.

1. That is what newspapers do – tell people what’s going on and editorialise about it – and 2. there were more and more of them, because the population was growing, and the number of literate consumers was steadily growing with it.

Reynolds didn’t invent any of this. He just took advantage of it very effectively.

Reynolds’s strategies for success

• Reynolds was apprenticed to a fellow Devonian, Thomas Hudson, who not only taught him how to paint portraits but introduced him to important patrons
• Hudson introduced Reynolds to leading gentlemen’s clubs of the time (the 1740s)
• Reynolds took care to keep a large table i.e. to invite notable people to dinner, specially if they had had a recent ‘hit’ with a novel or play or work of art
• Reynolds took dancing lessons, attended balls and masquerades, cultivated a man about town persona
• as Reynolds became well known he was invited to join top clubs and societies e.g. the Royal Society and the Society of Dilettanti
• he helped to found the blandly named The Club, with a small number of very eminent figures in literature, theatre and politics, including Garrick, Goldsmith, Johnson and Edmund Burke, later to include Charles James Fox and Richard Brinsley Sheridan
• in the 1770s Reynolds painted portraits of the friends to be met at the Streatham house of his friend Mrs Hester Thrale (who became nicknamed ‘the Streatham Worthies‘)
• during the 1770s and 80s there was a growth in a new genre, ‘intimate biographies’ told by authors who knew the subjects well, such as Johnsons Lives of the Poets (1781) and Boswell’s The Journal of a Tour to the Hebrides with Samuel Johnson (1785) – the intimate portraits of the Streatham Worthies tied into this taste, in fact Boswell considered writing an intimate biography of Reynolds
• the point of having a cohort of friends like this was that they provided a mutual admiration and mutual support society, promoting each others’ work – for example, Oliver Goldsmith dedicated his famous poem, The Deserted Village to Reynolds, James Boswell’s vast ‘intimate biography’ The Life of Samuel Johnson (1791) was dedicated to Reynolds, as was Sheridan’s The School for Scandal (1777)
• in former times, getting an appointment to work for the king had been crucial to artists’ careers – by Reynolds’s day, however, it was no longer vital because 1. the monarch no longer had the absolute powers of the Stuarts – the Hanoverian kings’ powers and patronage were much more limited and often determined by Parliament 2. there was a well enough developed domestic market for art for a painter to make a career and livelihood without explicit royal patronage
• Reynolds very consciously bought a large house in fashionable Leicester Fields; the Prince of Wales owned a big house in the same square
• Reynolds bought an expensive coach that had formerly belonged to the Lord Mayor of London, renovated it and encouraged his sister Fanny to drive round in it in order to prompt gossip and awe

But was Reynolds unique?

As mentioned above, the four essayists have clearly received a brief to make Reynolds sound as modern and edgy and contemporary and down with the kids as possible.

But the tendency of the essays is also to try and make Reynolds sound unique – in his painterly ambition, in the way he used connections and pulled strings to paint famous sitters, promoted himself socially (by being a member of many clubs and inviting all the famous men and women of the time to large dinners), promoted his work through public exhibitions, tried to wangle key painting positions to the royal family, and by having prints made of his portraits which could be sold on to a wider audience.

The trouble is that – having just read Ian McIntyre’s brilliant biography of Reynolds which presents an encyclopedic overview of his times, its clubs, newspapers, magazines, his colleagues and rivals, of the mechanisms of a career in art and an in-depth overview of all Georgian society – I realise these were the standard procedures of the day.

For example, the authors point out that Reynolds was keen to paint portraits of famous people to boost his career – but what portrait painter of the day wasn’t? Allan Ramsay and Thomas Gainsborough, to name just two contemporary painters, lobbied hard to win aristocratic patrons, to promote their portraits to other potential clients, to expand their client base, and so on. It was a highly competitive and commercial world.

The catalogue contains sections on the portraits of aristocratic ladies, military heroes and courtesans as if Reynolds had invented the idea of painting these kinds of figures – but paintings of aristocrats go back at least as far as the Renaissance, and statues of emperors, notable figures and military leaders go back through the ancient Romans to the Greeks.

There’s a section devoted to showing how Reynolds used prints extensively to promote his career, not only here but abroad, where British art prints commanded good prices. (One of the few new things I learned from the essays was that British mezzotinting was so highly regarded as to become known as la maniere anglaise, p.51)

But all his rivals and colleagues did just the same, too – otherwise there wouldn’t have been a thriving community of printmakers and of printbuyers.

And the authors strain to prove that the kind of high-profile aristocrats, military leaders, and top artists-writers-actors of the day that Reynolds portrayed were often discussed, profiled, ridiculed and lampooned in London’s countless scurrilous newspapers, magazines, pamphlets, poems, broadsides, gossip columns and so on.

But this was just as true of all the notable figures that all the other portrait painters of his day painted. It was an extremely gossipy society.

In other words, none of the activities the authors attribute to Reynolds was unique to him – they were being energetically carried out by scores of rivals and colleagues in the swarming ant hill of rivalry and competition that was Georgian London. What is interesting, is the extent to which Reynolds did all these things best (when he did), or where he failed, or where he pioneered a new aspect of this or that activity.

Unfortunately, the four authors don’t really have much space to make their cases. The four essays are relatively short. They have nowhere like the 550 closely-typed pages that Ian McIntyre has in his masterful biography of Reynolds. Therefore, to anyone who’s read McIntyre, the four essays come over as fleeting and superficial sketches of subjects and issues which deserve to be dealt with in much, much greater detail if you want to understand why Reynolds was the towering figure that he was.

It wasn’t that he did all these activities listed above – it’s that he did many of them better, more comprehensively, and more systematically than his rivals.

And also that he just worked harder at it. He was extremely disciplined and professional, working a solid 6 or 7 hour days, every day, often on Sundays. He produced, on average, well over one hundred commissions a year, an extraordinary workrate. This isn’t mentioned anywhere in the essays, but it is a key reason for his success.

Or the even more obvious fact that a his success was down to the fact that he was, quite simply, the best portrait painter of his time. He may well have adopted the canny career strategies listed above, but they’d have been meaningless if he hadn’t also been a painter of genius.

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Art scholarship prose style

This section contains no facts and is devoted to an analysis and skewering of pretentious artspeak. Art scholar prose is very identifiable. It has at least three elements:

1. use of fashionable, pretentious buzzwords such as subvert, interrogate, engage, gendered, identity, desire, site, gaze, other
2. combined with a curiously starchy, old-fashioned locutions such as whilst, amongst
3. thin actual content

1. Buzzwords

In terms of his desire to associate himself with the celebrity of others, the most compelling paintings by Reynolds are surely his portraits of prostitutes… (p.29)

‘Wish’ wouldn’t be a better word?

When the ancient philosopher, Socrates, visited the artist’s house with friends, the courtesan was to be found under the gaze of the painter (p.29)

The word ‘gaze’ now has the adjective ‘male’ attached to it in all contexts, and is always a bad thing.

[At the new public exhibitions of the 1760s] the visitor’s encounter with the painted images of celebrities was crucially informed by those other burgeoning cultural sites of the period, the newspaper and the periodical. (p.35)

Do you think of a newspaper or magazine you read as a cultural site? Alliteration is always good, makes your ideas sound grander and more important.

In arranging that his pictures of such women [the royal bridesmaids at the wedding of George III and Queen Charlotte]… Reynolds… was contributing to, and trading upon, a burgeoning cult of aristocratic celebrity within the sites and spaces of urban culture. (p.39)

Tillyard in particular likes the word and idea of the ‘site’:

In response to the overwhelming attention of the London public [Jean-Jacques Rousseau] took himself off to the wilds of Derbyshire and began to write his Confessions, in which he demanded the right to be heard on his own terms rather than to become the site for others’ imaginings. (p.66)

Omai [a South Sea islander Reynolds painted] is both sophisticate and innocent, celebrity and savage, an eloquent but mute subject whose lack of the English language and inability to write allowed his audience and the picture’s viewers to make him a site for their own imaginings. (p.69)

It is surprising that Omai isn’t taken as an example of The Other, an almost meaningless word commonly used to describe anyone who isn’t a privileged white male.

The press functioned as one vital counterpart to the exhibition space in terms of what was emerging as a recognisably modern economy of celebrity… (p.37)

The ‘modern economy of celebrity’ sounds impressive but what does it mean, what is an ‘economy of celebrity’ (and remember the warning about using the word ‘modern’ which is generally an empty adjective used solely for its sound, to make the text sound grand and knowledgeable).

Reynolds painted a number of portraits of aristocratic patrons such as Maria, Countess Waldegrave and Elizabeth Keppel. This allows art scholar Mark Hallett to write:

In being invited to track the shifting imagery of such women as Keppel, Bunbury and Waldegrave, attentive visitors to the London exhibition rooms thus became witness to an extended process of pictorial and narrative transformation, choreographed by Reynolds himself, in which his sitters became part of a gendered, role-playing theatre of aristocratic celebrity that was acted out on an annual basis in the public spaces of the exhibition room. (p.39)

If you read and reread it, I think you realise that this long pretentious sentence doesn’t actually tell you anything. It is prose poetry in the tradition of the mellifluous aesthete, Walter Pater, just using a different jargon.

‘Narrative’, ‘gendered’, ‘theatre’, ‘spaces’ are all modish critical buzzwords. What does ‘gendered’ even mean? That some portraits were of women and some of men? Hmm. And a gallery isn’t really a theatre, no matter how hard art scholars wish their working environment was more jazzy and exciting. It’s a gallery. It consists of pictures hung on a wall. Therefore to say a gallery is a ‘role-playing theatre’ is simply a literary analogy, it is a type of literary artifice which makes absolutely no factual addition to our knowledge.

Translated, that sentence means that regular visitors to the Royal Academy exhibition often saw portraits of the same famous sitters and so could judge different artists’ treatment of them, or gossip about how their appearance changed from year to year. That’s what ‘pictorial and narrative transformation’ means.

The artist’s portrait of Granby can now be understood as just one element within an unfolding iconography of military celebrity that was being articulated by the artist in the exhibition space during the 1760s.

Translated, this means that Reynolds painted many portraits of successful military heroes. As did lots and lots of other portrait painters of the time. But it sounds more impressive the way Hallett expresses it using key buzzwords.

We can even suggest that such details as the Duchess [of Devonshire]’s ‘antique’ dress and rural surroundings… transform her into a figure of pastoral fantasy, a delicately classicised icon of aristocratic otherness… (p.43)

Ah, ‘the Other’ and ‘otherness’, it was the last empty space on my bullshit bingo card. What does ‘otherness’ mean here? That aristocrats aren’t like you and me? That, dressed up in fake Greek robes, leaning against a classical pillar in a broad landscape, they seem like visions from another world? Better to say ‘otherness’. Makes it sound as if you understand complex and only-hinted-at deeply intellectual ideas (taken, in fact, from Jacques Lacan and other French theorists).

2. Starchy prose style

It’s peculiar the way art scholars combine these flashy buzzwords from Critical Theory (interrogate, subvert, gender, identity, The Other) with creaky old phrases which sound as if they’ve come from the mouth of a dowager duchess.

It’s as if Lady Bracknell had read a dummy’s guide to Critical Theory and was trying to incorporate the latest buzzwords into her plummy, old-fashioned idiolect. For example, art scholars always prefer ‘within’ to ‘in’, ‘amongst’ to among, and ‘whilst’ to while – versions of common English words which help them sound grander.

Some contemporary critics thought Reynolds’s experiments with oil and painting techniques meant his works would eventually decay and disintegrate. Mark Hallett says:

The fact that an exhibition including paintings such as these is now taking place, more than two hundred years after Reynolds’s death, helps put paid to such aspersions.

‘Helps put paid to such aspersions’? Isn’t that the voice of Lady Bracknell? ‘I should certainly hope, Mr Moncrieff, that in future you shall keep your aspersions and animadversions to yourself.’

3. Thin content

See above where I’ve highlighted the relative lack of new or interesting insights in the four critical essays, which can’t be concealed by tarting them up with references to the eighteenth century ‘glitterati’ or Andy Warhol.

Sometimes the essays descend to the bathetic. When we read that scholar Richard Wendorf has written a paper in which he observes that

Reynolds was adept at cultivating patrons through observing the rules of polite society

we are straying close to the University of the Bleeding Obvious.

When we learn that Reynolds sometimes flouted these rules in order to create a Bohemian effect, in order to copy the more raffish end of the aristocratic spectrum of behaviour, it feels like a variation on the obvious, and hardly something which required an entire essay to ‘explain’.

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Conclusion

Having read the four essays twice, what you take away is that Reynolds specialised in painting portraits of famous people, this ensured the portraits were much talked about, written about and commented on by the larger-than-ever number of daily newspapers and magazines, and encouraged other famous people to commission their portraits from him, all of which boosted his professional career.

And that he was canny in using the means available to him – aristocratic patrons, choosing famous people to paint – famous soldiers, sailors, aristocrats, courtesans, writers and fellow artists – socialising and hosting grand dinners, joining top clubs, getting supporters to talk him up in the press, and encouraging the distribution of prints of his work – to build a successful and profitable career.

All of these were strategies adopted by most of his contemporaries were doing. He just did it better.

I’m confident making a statement like that because I’ve just read Ian McIntyre’s brilliant biography of Reynolds which places the great man in the incredibly busy, buzzing, competitive, dog-eat-dog environment of Georgian London, and  gives extended portraits of scores and scores of his peers, rivals, colleagues and competitors.

It shows how British society changed during Reynolds’s long career, from his earliest paintings in the 1740s to his last ones in 1790. He changed, art changed, society changed.

None of the essays in this catalogue have much space to play with and so these art scholars play very fast and loose with the historical record, yanking together quotes and events which were actually far separated in time, in order to impose on the people and culture of a very different society the modish contemporary art scholar concerns of ‘gender’, ‘identity’ and ‘celebrity’.

The point being: these essays are actually quite an unreliable introduction to the life and career of Joshua Reynolds, written at the behest of a gallery with an agenda and a marketing plan. By all means buy or borrow this book for its wonderful reproductions of the paintings. But read the McIntyre biography to understand the man and his times.

Unanswered questions

Having read both MacIntyre’s book and this catalogue, I still have a couple of unanswered questions:

1. They both tell me that History Painting was meant to be the highest and most prestigious genre of the day. In which case, how come the greatest painter of the age, Reynolds, didn’t paint any history paintings, and neither did his closest rivals, Allan Ramsay or Thomas Gainsborough?

2. Why are there so many black servants in 18th century portraits?

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Related links

• Exhibition page on the Tate website
• Room by room guide to the exhibition
• Joshua Reynolds: The Life and Times of The First President of the Royal Academy by Ian McIntyre (2003)

Blog posts about the 18th century

• Beauty and barbarism (a note on Banastre Tarleton)
• American Revolutions: A Continental History 1750-1804 by Alan Taylor (2016)
• The Global Seven Years War by Daniel A. Baugh (2011)
• Almost a Miracle: The American Victory in the War of Independence by John Ferling (2007)
• Bury the Chains: The British Struggle to Abolish Slavery by Adam Hochschild (2005)
• 1759: The Year Britain Became Master of the World by Frank McLynn (2004)
• Battle For Empire: The Very First World War by Tom Pocock (1998)
• Captain James Cook: A Biography by Richard Hough (1994)
• James Cook – The Voyages @ the British Library
• Black Ivory: A History of British Slavery by James Walvin (1992)
• Black Ivory (2) by James Walvin (1992)
• Culloden and the ’45 by Jeremy Black (1990)