Zero History by William Gibson (2010)

Zero History is a 400-page novel about has-been rock stars and pretentious advertising executives in search of a reclusive designer of ‘really cool’ jeans and jackets. It is mind-bogglingly shallow, pretentious and boring.

Zero History is the third novel in William Gibson’s so-called ‘Blue Ant trilogy’, itself the third of Gibson’s three trilogies of novels. It’s even more disappointing than Spook Country and rotates round the same kind of lame ideas: the central figure is ex-rock singer Hollis Henry who’s continually interacting with her super ‘cool’ former bandmates. She gets paired up with Milgrim, the reformed drug addict who we met in the previous novel, both being sent on a wild goose chase to track down the creator of the mysterious ‘Gabriel Hounds’ brand of jeans by the ‘genius’ advertising guru Hubertus Bigend.

We know Bigend is a genius because all the characters tell us so.

  • ‘His grasp of contradiction is brilliantly subversive.’ (p.269)
  • ‘He has a kind of dire gravity. You need to get further away.’ (p.337)
  • ‘He’s like some peculiar force of nature. Not a safe one to be around.’ (p.346)

Thus the text, despite its often zingy and effective prose style in details, overall consists of lots of lame references to the ‘cool’ rock world and the ‘cool’ world of fashion and stale clichés about advertising, all struggling to support a plot which goes beyond the disappointing denouements of the previous two novels into new realms of the genuinely asinine.

Half way through, Zero History gets bored of its own fatuous storyline and switches from being a ‘quest’ for the jeans designer to a hostage thriller. By the time the legendary jeans designer is, in fact, tracked down, in the final passages of the book, nobody cares because the novel has unexpectedly morphed into a Die Hard movie.

Advertising

The owner of the Blue Ant advertising agency, the preposterously named Hubertus Bigend, is treated as some kind of advertising / communications / sociology guru, despite the fact that, whenever we actually get to hear any of the Great Man’s thoughts, they amount to recycling tiresome ad-man bullshit. As he explains to ex-rock singer Hollis Henry, who he is giving another ‘mission’:

We aren’t just an advertising agency. I’m sure you know that. We do brand vision transmission, trend forecasting, vendor management, youth market recon, strategic planning in general.’ (p.21)

Hmm. Just like every other modern advertising agency, then. He goes on to tell Hollis that he is always looking for the next big thing, that he is in quest of ‘the edge’, always trying to catch the next big wave (p.24). Well, no shit Sherlock; what corporation, bank, company, fashion house, publishing company, art gallery or music label in our rabidly consumerist society isn’t trying to do exactly the same thing? That’s not a bold vision, it’s the default setting of the entire world we live in.

This is all dressed up on page 177 as Bigend’s quest for the mysterious ‘order flow’, the flow of all the world’s information about everything, something which Bigend (megalomaniacally) wants to possess. In the end he’s just a reincarnation of Dr No or Goldfinger or Ernst Stavro Blofeld, only not actually evil, barely even amoral. A neutered baddie. A tamed megalomaniac.

Rock band chic

As to rock band chic, it plays a central role in this novel, not because anyone makes any actual music, but because Gibson thinks it’s ‘cool’ to write about people who were in rock bands. He seems to be aiming the book at the kind of middle-aged dads who read Rolling Stone magazine or watch BBC4 documentaries about Classic Rock Albums. Ageing, would-be hipsters who still wear jeans and black leather jackets as they approach pension age. In their heads they’re still their speed-snorting, dope-smoking crazy selves from the 1970s and 80s but to everyone else they’re Derek the head of IT who really shouldn’t be wearing a Jimi Hendrix t-shirt at his age. Or Jeremy Clarkson.

Thus the lead character is a young woman (as in so many of Gibson’s novels), Hollis Henry, who was lead singer in the now defunct rock band The Curfew. She’s turning 30 (i.e. half Gibson’s age when this book was published) and is now trying to make her way as a freelance journalist.

In the previous novel, Spook Country, Hollis was commissioned to write a piece about ‘locative art’ (3D holograms of dead rock stars which are located at strategic places around Los Angeles and can only be seen if you use a set of video headgear) for a magazine which turned out to be a front for Hubertus Bigend’s endless curiosity, a way for him to employ pretty young women to investigate subjects which take his fancy (bit creepy, eh?).

‘I’m a curious person,’ said Bigend, ‘and can afford to satisfy my curiosity.’ (p.67)

(Bigend’s super-PA and fixer is Pamela Mainwaring who is, according to the narrator, ‘a very tasteful pornographer’s idea of “mature”‘, p.40. That’s a bit creepy. And see the throwaway reveal at the very end of the story, below.)

The novel opens with Hollis staying in a fabulously retro hotel in London, but the point of the ‘rock’ connection is that almost immediately she is interacting with her old bandmates, short balding English guitarist Reg Inchmale, who is in Soho producing a new album by another fictional band, The Bollards, and the Curfew’s feisty, not to say pain-in-the-ass, former drummer, Heidi Hyde, ‘her hair dyed goth black’ (p.49), who swears all the time (‘You said he was bugfuck,’ p.136).

Not only this but Hollis hooks up with members of other rock bands she knew when she was part of the rock scene and they have conversations about being in a rock band and the rigours of touring, staying in a new hotel every night, the drugs, the band tensions, oh man, it’s so tough being a rock star. We hear about an Icelandic duo Eydis and Frederika Brandsdottir who make up the band The Dottirs. About another band named The Stokers (p.156).

The rock world ambience is enhanced by a steady drip of casual references which seem to go out of their way to refer to really ancient rock acts and the long-ago world of the late 1960s or 70s. Thus Heidi Hyde describes the wallpaper at her fancy London boutique hotel as like a pair of ‘Hendrix’s pants’. Later Fiona the motorbike courier defines a piece of music by explaining that its maker listened to Jimi as a boy (pages 305, 349). Now Jimi Hendrix, flourished 1967 to 1970. This book was published in 2010, 40 years later. Then we have the fact that one of the first pieces of ‘locative art’ was a 3D hologram of Jim Morrison, lead singer with the Doors, died in 1971. 50 years ago. Phil Spector is referred to (p.307), career peak 1960s and early 70s. On page 321 Voytek quotes Bob Dylan, but not 1990s Bob Dylan, instead the 1967  song ‘I Pity The Poor Immigrant’.

It’s this kind of thing which makes me think Gibson is aiming his novels at what you might call the American mainstream rock tradition, at ageing ‘hipsters’ who carry on writing and reading magazines like Rolling Stone, and who think writing or reading articles about Jimi Hendrix and Led Zeppelin and the Doors and the Who is still ‘cool’.

What I don’t understand is that critics queue up on the covers of this book to describe Gibson as the master novelist we need now, describing him as a ‘prophet’, as capturing ‘the futuristic nature of the present day’ (Cory Doctorow), as an ‘astounding architect of cool’ (The Spectator) and yet it is a plain fact that Gibson spends less time thinking about 9/11, Iraq or the Financial Crash, or anticipating the seismic changes which will be brought about by social media, than he does retailing crappy, second-hand ideas about advertising and making tiresome references to long-dead 1960s rock gods.

The Spectator thinks Gibson is the  ‘astounding architect of cool’. Think about that. The Spectator, the solidly right-wing mouthpiece of the Brexit-leading Conservative Party. The Spectator, whose editor was Boris Johnson from 1999 to 2005. Boris Johnson. Maybe the fact that Gibson is so gushingly praised by The Spectator crystallises all my misgivings about him and his later novels: William Gibson is Boris Johnson’s idea of ‘cool’, a 60-something white man in a black leather jacket making references to Jimi Hendrix and Jim Morrison.

Fashion

The fatuousness of Gibson’s attempts to make Hubertus Bigend some kind of communications guru, and the lameness of his dad rock references (Heidi Hyde wears an old Ramones t-shirt, p.59 – how cool!) are exacerbated by Gibson’s ongoing obsession with namechecking the brand names and designers of every conceivable product the characters come into contact with.

Thus we are told the precise brand of their cars and handbags and clothes, and my God, of their clothes, yes their clothes, every item of clothing that they wear, or look at, or think about.

We get itemised lists of their shoes and socks and jeans and shirts and t-shirts and jackets and shades. Roberto Cavalli, H&M, Ralph Lauren, Banana Republic, Chanel, Tommy Hilfiger, Jun Marukawa, Hackett – for all I care this might be a list of the administrative regions of Kazakhstan, but I appreciate that for tens of millions of people being able to distinguish Lauren from Lacoste is a matter of life or death, and these seem to be the people Gibson is catering to in this novel. Or satirising. Or both.

In the earlier novels this was merely an irritating symptom of the triumph of style over substance, but in Zero History the plot itself dives head-first into the empty-headed stupidity of the fashion world, as parodied in the movie Zoolander among many others. Once you enter this world of style and fashion, you check in your brain and never see it again.

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The plot

Hollis Henry

We first met Zero History‘s lead character, Hollis Henry, in the previous novel in the trilogy, Spook Country. She’s the former singer with rock band The Curfew who’s forging a new career as a journalist and writer. Her intellectual level can be measured by the fact that:

Hollis was a firm believer in the therapeutic power of the right haircut. (p.69)

In Spook Country Hollis had been researching ‘locative art’ for a magazine which turned out to be a thinly disguised front for advertising guru Hubertus Bigend. Well, she’s done a lot more work on ‘locative art’ since and has now turned it into a big coffee-table book, complete with images of what the art looks like. The book is titled Presences: Locative Art in America (p.97). The main example the book uses to explain locative art is a 3D hologram of soft porn female nudes done by Helmut Newton (1920 to 2004) which are now visible to anyone who can afford the headset required to see this ‘art’ at some French chateau.

Is this capturing ‘the futurist nature of the present day’? No, it isn’t. Referencing the soft porn, pervey nudes of a dead German photographer whose heyday was the 1980s does not feel like anybody’s future.

Hollis’s coffee table book is just being published when she is summoned to London to meet her sugar-daddy, er, I mean ‘Machiavellian advertising guru’ Hubertus Bigend, who has a new assignment for her.

The novel opens with Hollis having just flown in from New York and staying in a quaint London boutique hotel (‘Cabinet’) stuffed with dinky period pieces, not least a stuffed ferret and the steampunk elevator. She meets, has coffee and chats with Reg Inchmale, former guitarist with The Curfew who’s now producing another band, The Bollards, in a studio in Soho. Also putting in an appearance is Heidi Hyde, the tough, foul-mouthed drummer with The Curfew, who refers to her former boyfriend, at length and repeatedly, as ‘fuckstick’. So the band’s all here, trailing dated 1980s drug slang and rock clichés.

Milgrim

Bigend introduces Hollis to Milgrim, who’s just flown in from his clinic in Basel. Clinic? Yes. Like Hollis, Milgrim also first appeared in this novel’s predecessor, Spook Country. He is an educated young man with a college degree in Russian and was working as a translator when he slowly got hooked on prescription tranquilisers, eventually ending up an almost gibbering wreck, which is how he was found in the street by a shady, renegade intelligence operative named Brown, who ‘sort of’ abducted him, probably saving his life but keeping him under lock and key and feeding him pills in order to use Milgrim’s top translating skills in monitoring a family of what Brown takes to be Russian-backed spies. This is a key storyline in Spook Country.

Brown turned out to be completely wrong and Milgrim managed, at the end of Spook Country, to escape from his clutches. In the final pages he stumbles across Hollis’s handbag which she accidentally left in a deserted loft space and this, though the reader doesn’t know it at the time, is a crucial link, because it allows none other than Hubertus Bigend to phone Milgrim, using the phone he’d given Hollis and which was in her lost handbag. Being Bigend, he doesn’t get cross that someone’s stolen Hollis’s handbag and phone, but is intrigued by the sound of Milgrim, quizzes him, finds out about his background and…

Pays for him to be sent to a world-class detox clinic in Basel, Switzerland for eight months (chapter 4). There, Milgrim tells us, he had his entire body’s blood replaced with clean blood and underwent an extensive course of cognitive therapy. This complex background means that throughout this book Milgrim can conjure up either drug-addled streams of consciousness, odd and unexpected insights,  or sober advice his therapist gave him to manage unexpected situations. He is the peg for the kind of sentences Gibson excels at, which gesture to something just beyond perception, or slightly wrong, out of kilter and unnerving:

  • He struck her as being unused to inhabiting his own face, somehow. (p.44)
  • He felt as though something new and entirely too large was trying to fit within him. (p.92)
  • He seemed peeled, somehow, transparent, strangely free of underlying motive. (p.180)
  • Milgrim was having one of those experiences of feeling, as he’d explained to his therapist, that he was emulating a kind of social being that he fundamentally wasn’t. (p.174)

All these qualities make Milgrim the most interesting character in the book and, maybe, just about enough reason to read it. Not to buy it, though.

However, Milgrim isn’t totally free. His stay at the rehab clinic was managed by Oliver Sleight, on the face of it an employee of Bigend’s (p.85), but Sleight wants to keep tabs on Milgrim in a way which goes beyond Bigend’s needs. Sleight has given Milgrim a phone, a ‘Neo’, which only takes calls from him and which has GPS tracking so he can follow Milgrim’s movements at all times (p.124).

Why? ‘Fuck if I know’ as Heidi puts it in her charming way (p.202). As with most content in Gibson novels, this kind of thing is thrown in early on and then referred to at regular intervals almost entirely to keep you guessing.

Early on an apparently trivial incident occurs, which will become central to the plot. At one point Milgrim gets fed up of being trailed by Sleight all the time and gets into an elevator in a department store and, purely because the other people in it are speaking in Russian (which always wakens memories of his pre-drug existence), on an impulse Milgrim slips the Neo into the pram of one of the Russian women then watches the lift stop at the next floor, the doors open and the woman and pram exit and wander off who knows where. She seemed to have a couple of tough-looking minders in tow. Maybe she’s the wife or daughter of an oligarch, who cares. But it will turn out to matter, later.

Gabriel Hounds

So what’s Zero History actually about? Bigend has come across a brand of jacket and jeans named Gabriel Hounds (‘It’s a secretive jeans line’, p.72). They’re made by a secretive designer. Bigend wants to find out who. As Hollis explains:

‘Bigend’s hired me to look into Gabriel Hounds. He wants to know who designs it, how their antimarketing scheme works.’ (p163)

That, as far as I can tell, is it, at least to begin with. So Bigend introduces Hollis and Milgrim, tells them he wants to track down the designer of Gabriel Hounds jeans and jackets and pays for them to take the Eurostar to Paris, stay in a swanky hotel and visit a Vintage Clothes Fair (the Salon du Vintage) where, inevitably, they meet lots of other designers and models plus some of Hollis’s friends or contacts from the rock world. The level of humour is indicated by the character with the oh-so-funny name of Olduvai George, the ‘brilliant’ keyboardist with the Bollards. He is named Olduvai George because there’s a place  in Africa called Olduvai Gorge and Gorge sounds like George! Hence Olduvai George. Geddit!? They also meet ‘Clammy’ who dresses all in black, because dressing all in black is ‘cool’ (p.33 ).

In other words, the novel is marinaded in references to the international rock-fashion world. If you think that world is ‘cool’, you’ll love it; if, like me, you think it is all weirdly lame and dated, you won’t. Everyone wears black. Everyone is thin. Everyone is a design genius. Everyone has an ‘uncanny sense’ for the next best thing, everyone has a special feel for the Zeitgeist bah blah blah yaddah yaddah yaddah.

Anyway, Hollis talks to Clammy who knows Olduvai George who knows some clothes designer named Meredith Overton aka ‘Mere’ (p.115). (Everyone has nicknames because nicknames are ‘cool’ and indicate just how much you grasp ‘the futuristic nature of the present day’.)

They all go out for a simply wonderful dinner at a restaurant where they bump into Bram, reluctant singer with the Stokers (geddit!?) who is having a meal the other side of the restaurant with one of the Icelandic pop duo, the Dottirs. Half way through the meal they have a big row and Bram storms out, only to be trapped by the legions of paparazzi waiting outside. It is so tiresome being a rock star, darling.

Anyway, that’s by way of being a distraction. The real outcome of the dinner is that Mere thinks she knew someone in fashion school who knew someone else in Chicago, who might be the designer of the Gabriel Hounds!!

Foley

Milgrim spots they’re being followed. To be precise, he had noticed a guy popping up several times in South Carolina where he had been hanging out after leaving the Basel clinic. Then Milgrim thinks he sees the same guy a few times in London. Now he’s certain he’s seen the same guy following him at the vintage clothes fair in Paris. He’s wearing foliage-green ‘pants’ so Milgrim quickly nicknames him ‘Foliage’ and then ‘Foley’. (Everyone has nicknames because nicknames are ‘cool’ and also indicate just how much you grasp the blah blah.)

Milgrim is approached out of the blue in a cafe in London by a woman who flashes a badge and identifies herself as Winnie Tung Whitaker, Special Agent for the Defense Criminal Investigative Service (p.108). I suppose we’re meant to take this seriously but it all reminded me a bit of Secret Squirrel.

(Actually, to my delight and coincidence, Secret Squirrel is actually namechecked later on in the text, page 309. Gibson feeling the anxiety of influence from the classics of the thriller genre, there.)

So Hollis is introduced to Mere at the vintage clothes fair in Paris who spouts a lot of garbage about the secretive designers of Gabriel Hound jeans. This personage is revered because he or she shuns the usual industry calendar of releasing new lines with each new ‘season’. This is because:

‘It’s about atemporality. About opting out of the industrialisation of novelty. It’s about deeper code.’ (p.116)

If you think this twaddle is profound, this is the book for you.

Mere was a model before she became a designer, which allows her to reel off a description of the boring existence of a poverty-stricken model, rather as Hollis being an ex-rock singer allows Gibson to refer throughout to the sleazy-glamorous life of rock and roll stars. Mere escaped modelling to set up a business designing a new style of shoes, trying to sidestep fashion (there are some pages about the design and fabric of her shoes and she explains how so few people really got what she was trying to do with them (p.228); as if shoes are very puzzling and complex intellectual constructs). But Mere’s business flopped. Now all the stock is locked up in some warehouse in Tacoma, Seattle (p.164) and she’s back working in fashion retail.

Lots more labels

There are a lot more sentences in this 400-page novel but for quite a long time not a lot happens. The characters travel from London to Paris and back again, there are hyper-detailed descriptions of hotel foyers and receptionists and lifts and corridors and rooms and showers and beds, lots and lots of phone calls on nifty cell phones, a lot of messing about with AirMacs and passwords and dongles, a great deal of meetings in restaurants and cafes with a minute itemisation of what everybody ate (Milgrim has a salmon starter followed by pork tenderloin, chapter 32; the salmon is everso good. Bigend, counter-intuitively, or maybe inevitably, likes crude full English breakfasts, namely two fried eggs, black pudding, two slices of bacon, two slices of bread and a mug of tea. Of his favourite café he opines: ‘They get the black pudding right here.’ p.196.)

Maybe this is what the Spectator means by ‘the futuristic nature of the present day’ – advertising execs, writers and rock musicians jet-setting between fashionable capitals, staying in swank hotels and eating out on bottomless expense accounts. Or maybe they’re referring to the future for the cosmopolitan urban elite like themselves, anyway.

I read this and think – this self-congratulatory cosmopolitan elite, sooo concerned with acquiring just the right patina on their jackets, desperately seeking the mysterious jeans designer – this entitled elite deserved their comeuppance in the form of moron Trump and dumb-bell Brexit. In their ways, both those votes were crude gestures of protest against the arrogance of the international art and fashion and media and style elite with its ill-concealed contempt for the chavs and proles who populate the countries they flit between, and who they sell their shitty films and TV and clothes and art to and patronise and lecture and exploit.

It’s about gear queer

What else happens? Well, Bigend explains they’re seeking the Gabriel Hounds designer because the latest thing is Gear Queer. According to Bigend, army veterans returning from Iraq have sparked a fashion among young men for an army surplus look (explained in chapter 41).

This just seemed patronising rubbish to me. If there’s been any fashion of the past few years it’s been the rise of the hipster – metrosexual, casual styling associated with full but coiffured beards. According to Wikipedia:

The term ‘hipster’ in its present usage first appeared in the 1990s and became particularly prominent in the late 2000s and early 2010s

I.e. just as this book was being published.

It’s another indication of the way that, in fashion, in music, in sociology and in politics, Gibson strikes me as being plain wrong. Even in his specialist subject area of digital tech he completely failed to anticipate the revolutionary impact of smart phones and social media which began to take off just after this novel was published. And his books are utterly bereft of any real thinking about the important events of the day: 9/11, the threat of Islamic terrorism, or the impact of the great financial crash of 2008. Rather than being some kind of ‘prophet’ Gibson is in every way a highly misleading guide to his times.

OIiver Sleight defects to the enemy

Anyway, back to Bigend’s stupid name and ridiculous quest for ‘Gabriel Hounds’. Oliver Sleight was supervising Milgrim in South Carolina because that’s where a lot of the supply to the US military comes from and that’s where they found the pair of rogue Gabriel Hound jeans which confirmed ‘the Hound look’ as being possibly the next big thing which Bigend can a) sell to the military b) promote to young men round the world concerned with replicating the look and ‘semiotics’ of elite military forces. (At least in this utterly rubbish plot.)

As the story progresses Winnie Tung Whitaker meets Milgrim a couple of times (they’ve been staying in touch via a Twitter account she showed him how to set up). At their final meeting in a restaurant she explains who she’s after. It is one Michael Preston Gracie, 45 with a long career in the US military but then stepped sideways into private security work, and then military contracting, and then something to do with supplying uniforms to East Asian countries. Why is Winnie Ting Whitaker after this man? Because (exactly like ‘the old guy’ in Spook Country) it’s a gesture, nothing serious or significant is at stake: it’s just ‘a gesture in the face of the shitbird universe’ (p.225).

To be honest, everything this fiction Michael Gracie is doing sounds perfectly legal and enterprising. As this plot about a renegade military supplier emerged to become the focus of the novel, at every sentence I thought Gibson was utterly missing the real story here, which was the huge expansion in private contractors supplying military and security services in Afghanistan and Iraq – Blackwater, Dyncorp and so on – about the huge amounts of money which went from the American taxpayer straight into these organisations which, more often than not, had top US politicians on their payroll.

(Actually, the really big story which emerged from the US invasions of Iraq and Afghanistan was how astonishingly shit America turned out to be at understanding or managing the countries they’d conquered. How many American historians, commentators and novelists have I read casually castigating the mismanagement of the British Empire? So how did you do in Iraq, boys? Or Afghanistan? Abu Ghraib. Guantanamo. Waterboarding. Ritual humiliation of prisoners. Over $6.4 trillion spent on the ‘War on Terror’. It’s a proud record.)

To recap:

‘Gracie’s an arms dealer. Bigend was spying on some business of his, in South Carolina.’ (p.295)

Remember Oliver Sleight who had been minding Milgrim? In the middle of the book, Bigend reveals that Sleight – who was in fact Bigend’s IT chief – has gone rogue, has been recruited by ‘the other side’, meaning the people round Gracie.

Why? If you think about it rationally, it’s not at all clear why Gracie and the tail who Milgrim calls Foley would give a stuff about Bigend poking about in the same market. It’s a very big market, and Gracie has a huge head-start, being ex-US Army with all kinds of contacts. Why should they care?

The enemy attack

Still, this idea of people within Blue Ant itself going over to ‘the enemy’ is whipped up into the pretext for a kind of gang war which breaks out.

Milgrim, Hollis and Heidi are being driven back to their hotel after meeting Bigend (a meeting at which he shows them his latest toy, the next generation of drones, which can be controlled from your phone which were, I guess, a whole new idea in 2010) when the vehicle they’re in is nearly rammed and forced into an alleyway somewhere in the City.

Once rammed into this alley, another car comes hurtling towards it to ram it, and Milgrim sees Foley in the front seat gesticulating at him. But the point is that the vehicle they’re in is a ‘cartel-grade’ Jankel-armoured, four-doored, short-bedded Toyota Hilux truck (p.36), driven by a no-nonsense Jamaican security guy named Aldous, and he himself rams the oncoming car and pushes it backwards all the way to the end of the alley, before reversing a bit and then further ramming into its bonnet, crushing the engine.

Aldous Calls up Fiona, the helmeted biker babe we’ve met a couple of times throughout the story, who turns up pronto, grabs Hollis onto her pillion and roars off, while Heidi drags meek Milgrim on foot along to the nearest Tube (Bank) and so back West towards their hotel, while Aldous waits in the Jankel for the cops to arrive and give his side of the story.

Now, as the second of the cars had hurtled towards them down the alleyway, Milgrim had seen Foley bright and clear, and seen that he had a bandage over his face and that he was brandishing the phone, the Neo which Sleight had given him. This a) confirms that Foley, Milgrim’s ‘tail, was indeed working with Sleight, and b) implies that Foley went to track down the phone and had an unfortunate encounter with some Russian mafia bodyguards.

In other words the entire incident of the car ram seems to stem from Milgrim’s momentary act of rebellion against being tracked in the department store, when he slipped the Neo into the pram of some random strangers. Seems that Foley was despatched to track down the phone and encountered the Russian oligarch’s security people who beat him up.

After the ramming, Bigend convenes yet another meeting with Hollis and Milgrim and explains the current situation. Sleight, his lead IT guy, has ‘gone over’ to ‘the enemy’ (remember, this is all about contracts for military uniforms). Sleight was monitoring Milgrim so closely because he was relaying Milgrim and Hollis’s discoveries back to his new boss, the renegade military contractor, Michael Gracie. Now Bigend tells them that other senior personnel within Blue Ant are also defecting. To some extent Bigend always expected this: he employs people on the ‘edge’, renegades and free thinkers, and always enjoys watching them mature and rebel – but this time there’s a bit more of a rebellion going on than he’s used to.

Thus Bigend has been forced to retreat from his London headquarters (probably bugged by Sleight) to the back room of a Japanese tailor down the road. This explains why a number of these meetings involve passing through the shop front of ‘Tanky and Tojo’, the name of the Japanese tailor, into the surprisingly spacious back room.

(I wonder about Gibson and his fetish for Japan. In the 1980s and 1990s Japanese imagery, style, design and steel-and-glass cityscapes seemed to be the future. But my understanding is that around 2000 Japan entered into a prolonged period of stagflation and in any case was being overtaken by China as the new military and cultural power in the East, a rise which continues to this day. Yet Gibson seems to be sticking with his dated Japan obsession. True, some Chinese crop up in his novels, but not as many as Japanese. Two of the three novels in the Bridge trilogy take place almost entirely in Japan, in Tokyo. It seems to me another token, along with the dated rock music and the lack of grasp of key geopolitical events of the early 2000s, of the way Gibson’s worldview seems dusty and dated.)

Voytek and Chombo

Remember Voytek? He’s the Polish immigrant who keeps a computer repair store in Camden, north London, and pops up throughout Pattern Recognition, the first novel in the trilogy. And remember Bobby Chombo, the tech genius who actually makes locative artists’ projects for 3D holographic art become a reality in Spook Country. Well, now we learn that Bigend had brought a reluctant and paranoid Chombo back from Vancouver (setting of the previous novel) and parked him with a reluctant Voytek to look after, who resentfully pronounces his name ‘Shombo’.

But we’ve barely learned all this (Milgrim sees Chombo in the backroom when he visits Voytek’s computer repair shop to get Hollis’s AirMac checked out for bugs) before Bigend tells the team that The Enemy have forced their way into Voytek’s place and kidnapped Chombo. Bigend has received a simple ultimatum: The Enemy want to make ‘a prisoner exchange’, return Chombo in exchange for Milgrim, with the implication that they will do very bad things to Milgrim for his various ‘betrayals’.

None of this is really intrinsic to the idea of a commercial rivalry between Gracie and Bigend, which itself isn’t really implicit in the situation. Why shouldn’t two (or three or four) companies operate in the market selling clothes to the US military? Likewise, the bad guys wanting to get their hands on Milgrim isn’t intrinsic to the situation, it just seems to derive from Milgrim’s arbitrary decision to drop his phone in a stranger’s pram. That one moment is the basis for the entire second half of the plot, and it is a slender and silly basis.

The return of Garreth

Now you need to know about an added complication. The first two-thirds of the narrative have been peppered with Hollis’s memories of her affair with Garreth. Garreth was the supremely competent handyman and security operative key to the plot of the previous novel, Spook Country. He was the right-hand man of ‘the old man’ who was running the scam at the centre of that story. Garreth is handy with guns and weapons and cars and planes. He is your basic, omni-competent thriller hero, good-looking and chivalrous into the bargain.

Doing very dangerous things was his avocation. (p.153)

(It’s interesting to consider how, despite Gibson’s best woke efforts to centre his narratives around female protagonists, the fact that he is writing thrillers means that a tough, strong, competent handsome man keeps ending up taking centre stage in the stories. Tough-but-sensitive security guard Berry Rydell in the Bridge trilogy, and tough-but-sensitive secret operative Garreth in this trilogy. The scenery may be modern but the fundamental mindset is deeply traditional. This helps to explain Gibson’s nervously jokey references to James Bond in both this and the previous novel. Gibson’s acolytes proclaim him the prophet of the future but he is, in essence, simply writing flashy gadget thrillers and he is uneasily aware that this entire genre can’t escape the shadow of 007, simply because Ian Fleming brought the formula to such a peak of perfection. In fact the comical similarity to Bond is explicitly acknowledged right at the end of the novel: ‘Fiona said that Bigend, with the Hermès ekranoplan, had gone totally Bond villain’, p.399)

Anyway, in this novel we learn that after she met him towards the end of the previous novel, Hollis is so dazzlingly original and independent that she fell in love with the tall, dark, handsome, supremely confident, tough but sensitive security dude, Garreth. (So much for futurity; feels very 1960s to me.) But that their affair only flourished because it fell in a lull between Garreth’s missions, and that when he was assigned a new one by the mysterious old man, Garreth melted out of her life and that they then definitely split up.

Until… Hollis is delivered the shock news that Garreth has been involved in an accident!! Among his many other heroic action-man attributes was that Garreth was a free jumper, one of the group of people who illegally scale enormous buildings and jump off them wearing mini-parachutes. Well, Garreth illegally made it to the top of the world’s tallest building in Dubai, jumped off, but his chute got snagged in unexpected construction cranes and/or he landed on what should have been a deserted freeways but was instead run over by a super-rich Arab in a sports car.

Hollis is distraught, realises that she loved him after all (how very Mills & Boon), phones him, gets no reply, is given emotional support by her band-mate Heidi etc, all this going on while the situation with Milgrim and Gracie and the Opposition is getting more and more intense.

And then, the evening after the traumatic car attack on our heroes in the City, there’s a knock on Hollis’s hotel room door and it is none other than Garreth! Admittedly, he’s been badly knocked about and is in a wheelchair. The doctors had to reconstruct his hip and most of his right leg. He can just about limp using a walking stick but the wheelchair is easier. Cue a tearful reunion, ‘I never stopped loving you,’ ‘Oh why did you do it?’ ‘Is it serious?’ etc etc. They embrace, they kiss, he spends the night on her bed. They nickname his partly reconstructed right leg Frank.

However, characteristically for Gibson, there is no hint of any sexual activity whatsoever. His characters are strictly neuter, with no sexual attributes or thoughts.

(Same happens in chapter 60 when foxy Fiona, a strong, independent motorbike courier, is stuck in the lockup with Milgrim, completes the assembly of a bit of kit, strips off her overclothes and gets into the one sleeping bag, then invites Milgrim to join her. He takes his trousers and socks off. This will be a first, the reader thinks. But Milgrim slips into the sleeping bag beside her, lies perfectly straight and still and… soon hears her snoring, p.299.)

The puzzling absence of sex as an activity or a motive or even a footnote to the relationships is one of the big limitations of Gibson’s novels and something which prevents them being any kind of serious investigation of human nature. Instead they feel more like the adventures of chrome-plated, cartoon cutouts.

Garreth’s plan

Anyway, Garreth’s appearance is very convenient for the plot for, the next morning, when Bigend invites himself to breakfast with Hollis at her boutique hotel, and is explaining that he’s made the decision to hand Milgrim over to the bad guys, Garreth, who was hiding behind a screen and overheard everything (like a character in an Elizabethan play) steps (well trundles in his wheelchair) forward and backs Hollis up in saying this unacceptable. They cannot possibly consider handing over poor Milgrim to the bad guys. No, instead he, Garreth, will use his super secret agent powers to devise a cunning plan.

And so it is that in the final quarter of the novel Garreth calls in lots of favours, assembles kit from all over, and puts together his plan, while the extended team of Good Guys assemble, as in every heist movie ever made. The good guys are: Hollis and crippled scam supremo Garreth, timid Milgrim and the biker babe Fiona, Benny the bike mechanic who makes important adjustments to Fiona’s bike and keeps the lockup mentioned above, and tough Polish immigrant and computer repairman, Voytek.

I forgot to mention that Heidi, a tall no-nonsense woman, had joined a gym in Hackney, where she’d discovered a cohort of blokes who like boxing, including an Asian guy named Ajay, who she brings back to Hollis’s hotel, and who is thrilled to meet the legendary singer of The Curfew. Well, Garreth ropes this Ajay into his quickly whipped-up scam, and he comes accompanied by his cousin, Asian beauty Chandra.

It’s a kind of multi-ethnic Ocean’s Eleven, or like the elaborate set-up scenes in The Italian Job (1969).

The mystery designer is Cayce Pollard

Remember how the whole narrative got rolling with Bigend apparently interested in finding the designer of a particularly funky pair of jeans and denim jacket. Well, Mere reappears at this juncture (from a narrative structure point of view, to take pressure off the buildup to Garreth’s Masterplan) and reveals to Hollis that the mystery designer is in London, and takes Hollis to see her. In a secret denim shop in Soho.

And, with a terrible sense that Gibson’s world is contracting and contracting until it’s the size of a microchip, the mystery designer who we all spent the first half of the novel obsessing about, turns out to be… none other than Cayce Pollard, the magically gifted ‘coolhunter’ who is the lead protagonist of Pattern Recognition!

Cayce explains that a) she became a designer because old clothes she bought in vintage fairs were just so much better made than even designer modern clothes, and b) that she shunned all logos because, as we know from Pattern Recognition, although it was her job to search out new patterns in the flow of design and clothing, actual logos gave her panic attacks. So, no logos. (Writing that reminds me of Naomi Klein’s 1999 book No Logos with its wholesale attack on the insanity of the fashion and branding industry, and makes me think, once again a) how very much behind the curve Gibson is and b) how shallow and superficial his ‘satire’ is next to a solid polemical book like Klein’s.)

So Cayce the designer insisted on no logos, absolutely no logos right up to the moment when her husband suggested they use a logo and… she agreed. There. That’s how brainless this book and its characters are. Cayce tells Hollis that she occasionally doodled dogs with human heads while designing and her husband spotted these and told her about the ‘legend’ of Gabriel Hounds. And thus this mysterious anti-brand was born. A logo which isn’t a logo. A brand which isn’t a brand.

The two women proceed to have a heart-to-heart conversation about Bigend. Yes, why are their lives both dominated by a big overbearing corporate capitalist, the reader asks himself? Sisters are doing it for themselves, or not, as the case may be. Cayce explains to Hollis that she doesn’t have fashion launches, doesn’t conform to usual fashion rhythms. She has special ‘drops’. So successful is her anti-fashion stance that Hollis sees the editor of French Vogue entering Cayce’s building as she leaves. She is so hot this season!!

I was left speechless by the illogical, inconsistent shallowness of this storyline.

Meanwhile, the Chinese agent Winnie Tung Whitaker contacts Milgrim again. He goes see her at Smithfield. She’s still after Gracie. Hollis wonders out loud to Garreth whether Bigend has for the first time lost it. Inchmale tells her that his wife (very well connected in the world of London PR and comms, darling) says the buzz is that something big is on.

You know the book is reaching its climax because everyone starts talking in italics because there is going to be some serious shit going down! Don’t let him fuck with you! I did not come to this country for motherfucker! How scary is that? Shit just got weirdLateral fucking move! Totally fucking next level! —

As if Americans can’t talk in a calm tone of voice. Or that the text itself is aware that the story is rather boring, doesn’t really make much sense, and so tries to get the characters to jazz it up by inserting lots of swearwords and random emphases.

Bigend had earlier on shown Hollis and and Heidi Milgrim some prototype drones you can operate from your iPhone. These become part of Garreth’s Cunning Plan to manage the prisoner exchange.

The prisoner exchange

Then it’s zero hour. Garreth texts everyone on the team that it’s time to rumble. Pack what you can carry, he tells Hollis, there may be running, we may not be able to come back to the hotel. It’s like a Bourne movie but without any of the actual tension or logic.

The exchange has been arranged for waste land near Wormwood Scrubs. It is, basically, a prisoner exchange as out of thousands of Cold War novels and movies, except with drones. The plan is pretty simple. Garreth has gotten the Asian martial arts guy, Ajay, to use makeup to look like Milgrim, and arranged for him to be accompanied to the drop place by an ex-Gurkha (it’s handy to know this kind of people if you’re in special ops).

The two Bad Guys approach with Chombo. When they’re close enough, Ajay simply leaps forward and decks Foley, grabs Chombo and runs off, while Charlie the Gurkha drops the other bad guy.

Over on the edge of things of the meeting ground both Fiona and Milgrim have been operating drones with cameras attached which Garreth can see from the control van packed with TV screens and phones, parked half a mile away. Also in the van are Hollis and Heidi who, we now learn, has bad claustrophobia.

From one of these drone cameras they spot Michael Gracie over to one side of the exchange zone, unpacking a Kalshnikov rifle with night sights. Uh-oh. Without prompting, Milgrim fires the taser on his drone which hits Gracie, who lies convulsed on the floor. Taser? Yes, it turns out Heidi packed a taser into her luggage when she drunkenly packed to come to Britain from the States weeks ago. Handy, eh. Gibson is just adding bits of plot to try and jazz up this rather lame prisoner exchange plot device.

So while Ajay and the Gurkha run away safely, the two bad guys – Foley and some guy with a mullet haircut – are slow to get off the floor, while Gracie has been badly shocked and staggers to his feet and away without the Kalashnikov.

Chombo tries to get away from Ajay but, as luck would have it, Heidi had exited the van a few minutes earlier due to her claustrophobia, saw him running off and, being the tall Amazonian type, had rugby tackled him and brought him back to Garreth’s van. Our boys pack up and drive away, mission accomplished.

Epilogue

Cut to some weeks later. Heidi and Ajay are touring Cornwall. They seem to be an item. Hollis is in a Paris hotel bedroom with Garreth, fixing up his leg. We learn that an obscure character named Pep, the Catalan car thief (p.306), the world’s best at getting into and out of locked cars (in thrillers everyone is ‘the world’s best’) had, while the baddies were walking Chombo towards the handover zone, broken into Gracie’s car and left some semtex and photos of mosques around the UK in it. Before the mission began, Garreth had called in some heavy-duty UK anti-terrorist police on a number given him by Winnie Tung Whitaker. These police found the bomb making equipment and Gracie is now in a world of trouble. (To be honest, I never really understood what he was doing which was so wrong. Selling uniforms to the US Army, does it deserve the treatment he got?)

Hollis tells Garreth that Bigend has paid her a lot of money. No surprise, says Garreth. It was Hollis who introduced Garreth to Bigend and Garreth made all Bigend’s problems go away. At which point… Garreth proposes marriage to Hollis!

And what of Bigend, conspicuous by his absence from the hostage exchange? We catch up with him on a flight to Iceland with the Dottir twins and on no ordinary plane but a sort of zeppelin balloon, or plane with little or no wing, designed by the Russians. Milgrim is aboard it with Fiona, the biker babe. There’s a cocktail party (the plane is that big) where Milgrim is informed that:

  • Blue Ant is over: anyone who was anyone in it is on the plane and they’re all relocating to Iceland
  • Bigend helped the Dottirs’ father in shady internet deals which have ended up with the pair, between them, owning most of Iceland (the vast effort everyone put into understanding the US military’s uniform contracts has completely vanished, like the MacGuffin it always was)
  • and, in nearly the final joke, we learn that winsome Fiona with whom Milgrim is now definitely an item, is none other than Bigend’s daughter by his uber-secretary, Pamela Mainwaring

This is one massive thing in Gibson’s favour, I think, that his novels include almost no violence. This is supposedly a thriller but nobody actually gets killed – unlike the scads of traditional American thrillers in which so many people get horribly butchered. Instead this novel ends with three couples happily paired off and a nice romantic wedding on the cards.

I found Zero History a long, hard, gruelling, pretentious and irritating slog, but ended it with a smile on my face. The best bit is the ending.

Zero history

To summarise, Zero History consists of 400 pages describing rock musicians, magazine journalists and fashion aristocracy jetting from New York to London to Paris, staying in fancy hotels, taking cabs to fancy restaurants, wittering on some stupid quest to track down the designer of some slightly quirky jeans, all paid for by an absurdly rich sugar-daddy, until right at the day it turns into a briefly gripping hommage to Cold War-era hostage exchange narratives, before ending with three happy relationships and a marriage, rather like a Shakespeare comedy.

The title is explained, sort of, on page 84. All it indicates is that Milgrim was such a social dropout during his addiction phase, during his ‘decade-long low-grade brown-out’, p.141, that he never had a regular job, paid taxes, social security etc, didn’t even have a credit card. And therefore, as far as ‘the grid’ is concerned, had ‘zero history’. So no deep meaning at all.

Despite being an astonishing architect of cool, Gibson’s favourite word (apart from black, and apart from his occasional deployment of media studies buzzwords like ‘semiotics’, pp.213, and ‘liminal’, pp.4, 94, 369) Gibson’s favourite word appears to be ‘peculiar’, which cropped up frequently enough for me to  count its appearances on pages 4, 6, 8, 111, 113, 135, 180, 268, 279, 318, 326, 335 and 346.

It’s an oddly cosy and very English word for such a self-conscious American hipster.


Credit

Zero History by William Gibson was published in the UK by Viking in 2010. All references are to the 2011 Penguin paperback edition. I bought it new off Amazon which was a bad mistake because, as with the previous 10 Amazon purchases, it arrived creased, scuffed, bent and smeared.

Other William Gibson reviews

Pattern Recognition by William Gibson (2003)

This is the first novel in what became known as the ‘Blue Ant’ trilogy. I was wondering what Blue Ant would turn out to be, my mind alive with images of mutating insects, or maybe it was the nickname of some groovy digital weapon, or a piece of cyberspace code.

But no, my heart sank when I learned that Blue Ant just refers to a fictional advertising agency set in the contemporary world i.e. turn of the century New York and London and Tokyo. And that the lead figure in the book is a ‘brilliant’ young logo expert, 32-year-old (page 2) Cayce Pollard who is a freelance fashion spotter, ‘an actual on-the-street cool-hunter’ (page 32), ‘a very specialised piece of human litmus paper’ (page 13):

  • ‘What I do is pattern recognition. I try to recognise a pattern before anyone else does.’ (page 86)
  • All the time she’s spent on the world’s various streets, scouting cool for the commodifiers. (page 195)
  • ‘I find things, or styles, for other people, companies, to market. And I evaluate logos – trademark emblems.’ (page 231)

Just like the character Count Zero in the Neuromancer trilogy or Colin Laney in the Bridge trilogy had special, almost supernatural gifts for spotting trends, nodes and emerging meanings in the endless flow of data in cyberspace, so Cayce is credited with a special, almost supernatural gift to spot new fashion trends –

She’s met the very Mexican who first wore his baseball cap backwards, asking the next question. She’s that good! (page 32)

Except that Count Zero and Laney were dealing with the genuinely weird, visionary idea of dataflows, set in interesting futures, whereas Cayce has a special ability to spot… the latest trends in footwear. Or shirts. Or handbags. It feels like a crashing descent into the banal.

In the first 150 pages of this book the one piece of actual work which Cayce performs for the Blue Ant agency is they show her a new logo designed for a client which looks a bit like a sperm.

‘They wanted me here to tell them whether or not a new logo worked.’ (page 190)

She doesn’t like it so it’s sent back to the designer (Heinz) in Germany, who amends it to more of a squiggle – which she does like. That’s it. That’s how her supernatural abilities are put to use. Felt pathetic, to me.

The novel opens as Cayce arrives in London for a meeting with the Blue Ant advertising agency with a bad jet lag.

She’s here on Blue Ant’s ticket. Relatively tiny in terms of permanent staff, globally distributed, more post-geographic than multinational, the agency has from the beginning billed itself as a high-speed, low-drag life-form in an advertising ecology of lumbering carnivores. (page 6)

The prose from the get-go is whip-smart and street savvy and cool and all those other adjectives, but cannot conceal what for me, as a person completely indifferent to fashion, is the crushingly dull and vapidly narcissistic world of fashion and marketing. And this is the first novel in which the real thinness of Gibson’s plots became clear.

Characters

The book is cleverly constructed and has a number of strands. Cayce is staying at the flat of a mate of hers, Damian, who is off shooting a documentary in Russia. The Blue Ant agency was founded and is run by the preposterous Hubertus Bigend, who drives a fast car, wears a stetson hat, looks like Tom Cruise with big teeth, and has advanced views about how advertising bypasses the rational mind and goes straight for the primitive hippocampus, the basic mammalian stem of the brain (page 69). Just, in fact, like all the pretentious, high-talking heads of all advertising agencies are ‘visionaries’, ‘gurus’, ‘geniuses’, prophets, intellectuals, blah blah blah.

Hubertus Bigend and contempt for the reader

Calling his central character Hubertus Bigend struck me as being a gesture of contempt by Gibson. In the third of Thomas Harris’s Hannibal Lecter novels, Hannibal (1999), written some time after the smash hit success of the Anthony Hopkins movie version of The Silence of the Lambs (1991), Harris has a scene where the psychopath moves amid the crowd in the London Dungeon and freely expresses his loathing and contempt for the shallow philistines who love being titillated by gruesome murders. Peasants! Plebs! It seemed to me that Harris was deliberately gobbing in the face of the people who bought his books and paid to see the movies.

Something comparable struck me as happening here. It seems to me Gibson that is taunting his readers, saying if you can believe in a character I’ve named Hubertus Bigend, you’ll believe anything; if you swallow this stupid, insulting name, it just goes to prove what gullible mugs you are, falling over yourselves to associate yourself with my shimmering street-savvy prose, to slip on a leather jacket and shades and a ripped t-shirt and pretend to be in on the latest thing, in a pathetic attempt to hide from yourself how middle-aged and white and boring you are.

In fact it’s not only Hubertus Bigend who has a stupid name, they all do:

  • Cayce Pollard
  • Hubertus Bigend
  • Damian Pease (page 104)
  • Boone Chu (page 100)

In the Neuromancer trilogy Gibson really did feel like he was writing about gutter punks strung out on future drugs as they hacked in and out of cyberspace in gorgeously whip-sharp prose. You are totally in that world.

The Bridge trilogy which followed felt to me more contrived: its focus is on solidly lowlife types, or people bumping along the bottom of society – a security guard and ex-bike courier and rasta shopkeeper and a damaged teenager – giving the impression of a world which is fly and sharp and cool and street and happening, man. It’s only when the story refers to the authorities who actually run all the amenities of post-earthquake California – for example when the fire brigade gets called in to put out the climactic blaze on the Golden Gate bridge – that you realise that beyond Gibson’s handful of street types and scandi noir assassins, there is actually a great big world of grown-ups, where taxes are gathered to pay for schools and hospitals and police and fire brigade, where bureaucrats and businessmen commute to work every day and get things done. Where people aren’t lowlife drifters, living in cardboard boxers, mixing with cool assassins in long black coats.

Suddenly, the story felt…well… juvenile, wilfully focusing on a handful of rather pathetic outsiders with no particular redeeming qualities or features, certainly in no way representative of the wider world.

The Blue Ant novels feel like they continue this downward arc – that what began as something genuinely subversive and new in Neuromancer has metamorphosed into something shiny and empty and corrupt. The triumph of style over soul. It feels like he’s sold out. The Clash lyric, ‘Huh, you think it’s funny – turning rebellion into money’ kept coming to mind (The Clash are actually quoted on page 130 and the novel features Gibson’s usual clutch of supposed rock stars and fake rock bands).

When you’re a kid you think the music and look of your time is the big deal which is going to overthrow the corrupt old order. Then you watch as the record labels and promoters and stadium bookers and the TV pundits and fashion journalists and style gurus turn it into just another brand, and next thing you know it’s being sold back to you at extortionate prices, marketed and advertised by would-be cool, creepy, slimey, 40-something sell-outs in designer leather jackets.

That’s what this book felt like to me: a creepy exercise in cynical box-ticking set among a jet-setting international advertising and media elite who know all the right people and who are all so fabulous – fabulously well dressed, fabulously well connected, fabulously stylish, and so fabulously interesting, dahhhling, Hubertus has just got the most fabulously interesting theory of why advertising works, dahling, you must hear it, the man is a complete genius!

Absolutely fabulous characters

Cayce, as is repeatedly pointed out, is supernaturally gifted at spotting fashion trends, and this is one of the obvious examples of pattern recognition which crop up throughout the book. Her father was Win Pollard, a leading security expert who made American embassies round the world secure. He had many wise words and sayings like a good father should, well, certainly in an airport thriller.

He advised her to always ‘secure the perimeter’. He warned her against apophenia which is the tendency to perceive connections between unrelated things when there are none. It is a way of overdoing pattern recognition, a form of paranoia. (It crossed my mind, reading this, that creating patterns out of human activity is, in a broad sense, the core approach of all narratives.)

Cayce’s mother, Cynthia is equally as interesting and eccentric, a gen-you-ine Virginia eccentric (page 31) who lives in a nutty community who all believe in Electronic Voice Phenomena, a form of pattern recognition gone wrong (page 115).

Cayce had a therapist, Katherine McNally (page 253) (later this turns out to have been a string of therapists). She goes to a café in Camden and bumps into the famous Billy Prion, lead singer in the famous band, BSE. Her friend Damian is off in Russia making simply the most amazing documentaries ever.

In other words, her life is just so effortlessly glamorous, dahhling. It’s a Sunday Times Style supplement version of cool.

The shiny people in their black leather jackets, black Fruit of the Loom t-shirts, black skinny 501 jeans (page 2) and black shades, collars moodily turned up on their long black coats, or black leather and shiny nylon and squared-off shoes (page 153), smoking Gitanes like Albert Camus, drinking expensive Colombian coffee, hanging out in their cool redesigned interiors and stylish cars are like the pencil-thin, heroin-chic young things out of any number of indistinguishable fashion shoots from the last 30 years, or which populate hundreds and hundreds and hundreds and hundreds of cynical, smooth, stylish, utterly empty car ads.

An ex-boyfriend of Cayce’s (oh, dahhling, how many have there been?) once compared her to a Helmut Newton portrait of Jane Birkin. Well, of course he did. A character she knows looks like Michael Stipe on steroids – ‘Oh I simply love REM, don’t you!’ (page 21).

Later Boone’s luggage is described as ‘one of those Filson outfitter bags that look like L.L. Bean on steroids’, page 172. In other words Gibson is starting to write in clichés and to repeat those clichés.

Cayce’s New York apartment is painted a shade of blue she discovered in Northern Spain and had the paint people mix from a Polaroid she took of it, she’s that good!

The book keeps up a steady stream of name-dropping, trailing any number of undergraduate cultural references from Tarkovsky to Baudrillard (page 48) because the book has intellectual pretensions as well, in much the way that high-end fashion magazines and style outlets like to quote Deep Thinkers, or at least put their faces onto t-shirts, turning them into yet another kind of shiny surface reflecting the characters’ bottomless shallowness.

They’re just names on labels, like all the other brands the text carefully namechecks – Tommy Hilfiger, Levi 501, Volvo, Agnes B, Molton Brown, Burberry, Gucci (127), Prada (188), Gap, L.L. Bean, Louis Vuitton (188), suede boots from Parco, Armani, Versace (271), Cartier (309), Hermès (310).

Everyone is just so fabulously fabulous, thus:

  • Hubertus is a philosopher king who founded the coolest ad agency anywhere (‘He’s brilliant, isn’t he?’ gushes a member of his staff on page 87)
  • Cayce’s friend Margot is doing a course at NYU in disease-as-metaphor (‘Oh how wonderfully Susan Sontag of her!’), as it happens, she is a former girlfriend of Bigend’s – small world, when you’re this brilliant and that good !
  • the text drops key names from an undergraduate media studies course like car keys – Baudrillard, Derrida, Foucault, Lacan, Jameson, August Strindberg, Andrei Tarkovsky (at least three times pp.146), Truffault, Peckinpah, Apocalypse Now (180), William S. Burroughs (186), James Joyce and Tennessee Williams (286), it’s a shopping list of rather dated intellectual ‘cool’
  • characters wonder whether the director of the fragments is some kind of ‘Garage Kubrick’ (page 47)
  • film-makers are all auteurs
  • Cayce is stopped in the street by someone who thinks he saw her at a fabulous event at the Institute of Contemporary Arts’ (page 19)
  • not one but two of her former boyfriends were fans of Japanese actor Beat Takeshi, star of existential gangster films (page 167); of course they were, haven’t you heard of Beat Takeshi, oh dahling, where have you been hiding?
  • Cayce keeps bumping into rock singer Billy Prion, you all remember Billy Prion the famous rock singer, don’t you?

The text drops not only names but fashionable buzzwords, too, like a checklist from a student reading list of critical theory – liminal (54, 253), discourse, semiotics (‘semiotics of the marketplace’ 2, ‘a semiotic neutrality’ 89, ‘semiotic agoraphobia’ 264), hegemony, hermeneutics, God aren’t we clever and well-read.

As you can tell, I found Pattern Recognition unbearably pretentious, elitist and dull. It’s such a shame because in the Neuromancer novels Gibson seemed to have invented a dazzlingy jazzy, funky, street prose style to match the extraordinary goings-on in his digital future. But in a book like this, the style is broader, deeper and more accomplished, but now feels like it is dressing up distressingly lame, boring, fashion magazine material.

The McGuffin

All Gibson’s previous novels managed to cook up a sense of expectation and mild dread because they all contrived to have a Big Secret at their centre, a secret the characters slowly stumble across and which, in the case of the Neuromancer books, is genuinely mind-expanding (in the second novel a self-conscious, self-aware being emerges from the world’s data; in the third novel, it becomes aware that there are others like it out in space).

However, this entire Big Thing-at-the-heart-of-the-story strategy begins to run out of steam in the Bridge trilogy: in the last of those books we spend the entire narrative being promised that something big, really, really big is going to happen, something that is going to change the world forever, so we spend the entire novel on tenterhooks. And then… it doesn’t happen. Nothing happens at all. Well, the Golden Gate catches fire and then, er, is put out. That’s it.

The McGuffin in this novel is ‘the fragments’. Someone is releasing onto the internet brief fragments of what appear to be a movie. This cryptic procedure has spawned a community of obsessives around the world who have swiftly assigned themselves a ‘cool’ name, the ‘footageheads’, who have wasted vast amounts of time speculating what The Footage means, who took it and why and where it’s all going to end. Footageheads are obsessives and addicts. They think repeated watching of the various fragments, in various orders, gives them a sense of an opening into something, a universe, a narrative (page 109).

There are web communities devoted solely to analysing The Fragments, including one named F:F:F, which stands for Fetish: Footage: Forum, maintained by someone named Ivy, with about 20 regular posters including Parkaboy, La Anarchia, Maurice and Filmy, and where Cayce has been posting thoughts for some time.

As the novel begins and Cayce flies into London to undertake her brief job assessing the new logo for a Blue Ant client (why couldn’t the logo have been emailed or faxed or posted to her?) she is fussing and fretting over the release of the latest fragment, #135.

This silly idea really is the centre of this long novel, I kid you not. When, on the evening of her 1-minute logo-disapproving meeting, Cayce is invited out for dinner and then drinks with the swashbuckling Hubertus Bigend (‘Isn’t he brilliant?’), Hubertus takes Cayce to a cool designer bar in cool Clerkenwell (natch) where he springs on her the real reason he paid for her flight from New York — turns out Hubertus is a footagehead himself and is prepared to pay Cayce big bucks to find out who’s making The Fragments and why.

Before she knows what’s happening, Hubertus introduces her to a Chinese-American named Boone Chu. Cayce initially says no to the whole proposition, but, like Cayce herself, Boone is a genuine footagehead and his passion is contagious.

Tokyo

Cayce spends the first hundred and fifty pages mooching round the environs of her mate Damian’s flat in Camden i.e. up to the Lock, around the market, there are walks up Primrose Hill, she meets people in cafés, has a bizarre encounter in the street with three dudes who are buying and selling a suite of fake hand grenades which contain wind-up calculators (named Voytek and Ngemi), the nips over to Notting Hill and the Portobello Road. Then there’s all the taking of cabs to and from meetings at Blue Ant’s HQ in Soho. In other words, fashionable north and west London are given a good going over in Gibson’s slick stylish prose. Cool.

But via the community of footageheads Cayce has learned that there are various footage experts in Tokyo and so, once Boone Chu has helped persuade her to agree to Hubertus’s commission to track down the footage maker, she finds herself handed a Blue Ant Mac, ipad, mobile, credit card and plane tickets to Tokyo and whoosh! she’s aboard a British Airways flight to Japan. ‘New York, London, Paris, Munich, everybody’s talking ’bout… pop music!’

There’s quite a bit of reportage about what it’s like to arrive in Tokyo, deboard the plane, catch a cab into town, all the skyscrapers, the bombardment of foreign signs which every tourist since Roland Barthes has felt compelled to write a book about. The Blue Ant Tokyo office is terrifyingly prompt and efficient and, after she’s checked into a luxury hotel, arranges an hours-long pampering session with seaweed facials, wax and haircut. Then a new outfit, all in black, obvz.

Then, finally, we arrive at the point of the whole trip, which is some of her pals in F:F:F have identified a certain ‘Taki’, a Japanese footagehead, who claims to know of a ‘coven’ of other footageheads who have discovered a watermark on fragment #78.

Do you care? No, neither do I. Her friends then devise an elaborate scam which is to invent a horny, porny anime babe, call her Keiko, and persuade this Taki to a meeting on the promise that in exchange for his information, he’ll get a picture and contact details for this Keiko. I suppose they could have just rung him up and asked him or asked to meet for a coffee and asked him, But this way creates more cloak-and-dagger suspense.

So Cayce meets Taki in a seedy bar which he has chosen, he hands over the number he claims is in the watermark of fragment #78 and she hands over the bosomy photo of a made-up Japanese babe, goes for a pee and Taki is gone when she gets back.

Out in the dirty alley she is mugged by two guys dressed all in black (obvz) who seem to have Italian accents. But it turns out Cayce was trained in self-defence by her spy father (of course she was) and gives one of them a Glasgow Kiss before stamping on the other’s one’s shoe with her stilleto and running. At the end of the alleyway a lone figure on a moped is waiting, who lifts the visor of his helmet to reveal… it is Boone Chu! He flew out on the same plane as her and has been tailing her.

Long story short, he sweeps her off to a hotel, drinks and recovers and throws on new clothes (all black, natch), then a plane back to London.

Back in London

Boone and Cayce are collected by Hubertus in a cab, so he can debrief them about everything that happened. Boone does the talking and leaves out the mugging and his rescue of Cayce.

Back at Damian’s Cayce is disconcerted to discover Damian has returned to his flat from Russia, and brought along a moody sulky Russian girlfriend, Marina (dresses only in Prada, only in black, natch). Cayce crashes, the others go for meals, Camden is so cool.

Burglary I forgot to mention that after Cayce arrived in Damian’s flat she unpacked then went for a walk. When she came back she realised someone had been tampering with the laptop she uses i.e. had broken into the flat, but using the correct keys. This led to an outburst of paranoia which led her to barricade Damian’s door, then to get new locks.

Logophobia I also forgot to mention that Cayce has a severed phobia which is the other side of her having such a phenomenally good feel for fashion and logos, which is a phobia of logos. Thus a visit to Harvey Nichols upscale department store makes her nearly pass out, and conversation leads to the fact that the Michelin man, logo of Bibendum in Knightsbridge, gives her panic attacks. Thus it is no accident that when she gets back to Damian’s flat after some outing she finds a model of the Michelin man nailed to the door. She nearly throws up and has to detach it without looking directly at it.

Now, no sooner has she arrived back in London than she’s called to a meeting at Blue Ant with Hubertus. On the way in she almost collides with… the man who tried to mug her in Tokyo and is sporting a very broken nose. When she asks reception who he is, reception tells her that’s Dorotea’s driver, Franco (page 199).

Dorotea? Yes we met Dorotea Benedetti (page 9) in the early scenes. She is another freelance, this time an imposing executive, who had been liaising with the German designer about the sperm logo. Boone  explains that Dorotea was angling for a senior job at Big Ant and thought Hubertus had flown Cayce to London to consider her for the post i.e. to be a rival. And that’s why Dorotea commenced this barrage of psychological attacks against Cayce.

But in this new meeting at Blue Ant, also attended by Boone, Cayce now discovers that none of it was Dorotea’s idea, she was put up to it by a Russian who paid her, a tax lawyer based in Cyprus (described as being a centre of Russian money laundering, page 204). Not only did this Russian pay Dorotea to unsettle Cayce but someone passed on to her deeply personal information about Cayce’s logo phobia which she had only shared with her New York therapist. I.e. the Russians appear to have burgled Cayce’s therapist’s office.

So there’s some kind of deeper conspiracy against Cayce going on. When all this comes out in this boardroom meeting, Cayce is speechless with rage and calls Dorotea a ‘vicious lying cunt’ (page 203). But Hubertus stuns Cayce even more by announcing that he has hired Dorotea to Big Ant. Cayce reels out and goes to a Starbucks with Boone who explains that Hubertus doesn’t trust Dorotea but wants her on the inside of the tent pissing out.

Boone announces he’s flying to Columbus Ohio because that’s the location of a firm, Sigil, which specialises in watermarking movies. He thinks it might be them who placed the watermark on the fragment which they swindled out of Beat in Tokyo. So we’re back to The Footage, again, as providing the main narrative engine.

Bournemouth

Remember the oddballs Cayce walked past in Portobello Road, gathered round a car boot where she was astonished to see full of hand grenades till she went closer and discovered that they were only novelty calculators, one of the only hand-wound calculators in the world. To add a bit of grit, the story goes on to explain that they were designed by a Jewish designer Herzstark while imprisoned in a Nazi concentration camp.

Now we learn that the two guys gathered round that boot were collectors and aficionados, being Voytek the Slav, Ngemi the black guy. They were waiting for a potential purchaser, Hobbs Baranov to show up. But he didn’t, so they packed up and left, disgruntled.

Well, Voytek gets hooked up with Damian somehow I can’t quite remember, and is part of the ‘Camden set’. Cayce sees him a few times in Camden cafés, even round Damian’s place. Conversation reveals that Baranov is well connected as well as being a fanatical collector. He’s the son of a Soviet defector from the 1950s, possibly recruited to American intelligence (page 242).

We are told that a rare and valuable artifact, a prototype Curta calculator, went at auction to a Bond Street dealer, Lucian Greenaway. Cayce finds out the black guy Ngemi is catching a train down to Bournemouth to see Baranov the purchaser and asks Voytek to ask Ngemi if she can accompany him.

Yes. So Cayce catches a cab to Waterloo (with comic descriptions of British Rail announcements, sandwiches and English tabloid newspapers. Yuk.) Train to Bournemouth, borrows a car, drives out to derelict Ministry of Defence test centre, a handful of pitiful caravans, this is where Hobbs Baranov lives. He is very unpleasant but a fanatical collector of early computers and calculators.

The T diagram The F:F:F people continue to dangle the bait of a made-up hot Japanese footagehead babe in front of Taki i.e. continue sending fake emails from her to him and, having been given the photo Cayce gave him, he more than ever believes she is real and big-breasted and gagging to meet her if only he will hand over Footagehead facts. So Taki excitedly emails Cayce a diagram. It is an image which shows a sort of T-shaped piece of geography and written all over it are numbers. One of them is the same as the number watermarked into fragment #78 as revealed by Taki. So presumably they’re all watermarks to do with the Footage.

Now Cayce has come all the way down to this dingy caravan outside Bournemouth to show it to the collector and expert in the arcane, Hobb. She shows the image to Hobbs and he nods knowingly. Cayce makes Hobbs a deal. She’ll buy the Bond Street piece for him in exchange for information: she wants the email address to which the particular encrypted number Taki gave her was sent.

Back at Waterloo Ngemi tells Cayce that Hobbs, before he became a shambling alcoholic recluse, was something to do with setting up Echelon, an American system that monitors the entire traffic on the web. As so often with Gibson, this snippet is heavy with implied meaning, but light on actual content.

So Ngemi and Cayce go to this Bond Street dealer who is the epitome of superior snobbishness but sells them the Curta calculator, which they promptly hand to Baranov who was waiting outside with the email address Cayce wanted (stellanor@armaz.ru).

Cayce goes sits in Kensington Gardens where, on her iBook, she writes an email to the address asking who he or she is and what they’re aiming to achieve with the footage. (Email is written as e-mail throughout the book.)

Throughout the book she’s plugging her phone into her I-book in order to receive emails. Maybe this was cutting edge in 2002 or 3 but quite obviously it was to be completely superseded with the advent of smartphones by 2007 or 8.

Anyway, Cayce investigates the domain name @armaz.ru and discovers it’s owned by an Andreas Polakov based in Cyprus. She phones Bigend, asks the name of the Cyprus-based Russian lawyer who paid Dorotea to frighten off Cayce and it is… Andreas Polokov (page 259). One and the same man: so, Is the man who appears to be disseminating The Footage the same one who paid Dorotea to put the frighteners on Cayce? And if so, Why?

The guy at the other end of the email replies within half an hour saying he’s in Moscow. Cayce immediately gets Blue Ant’s people to buy her an Aeroflot flight to Moscow.

Moscow

There is the same kind of travelogue description of driving into the city from the airport which Gibson has already given us for London and Tokyo. ‘New York, London, Paris, Munich, everybody’s talking ’bout… pop music!’

The constant shifting of locale is like a James Bond movie and just like in the movies we get a lot of local colour and background information, almost like a tourist brochure.

We get descriptions of Moscow motorways, signage, the imposingly huge hotel (the President), the crappy hotel room, the poor cellphone reception, the rude staff, a couple of super-sexualised hookers hanging round in the lobby. It all sounds like notes Gibson has made on his travels promoting his earlier books.

Throughout the novel Cayce’s closest friend on the Fetish: Footage: Forum has been Parkaboy. He’s been avidly following her investigations into the source of the footage. Now in an email exchange he begs to be allowed to join her in Moscow.

Now, back when Hubertus originally hired Cayce to track down the Footage Maker, Hubertus said she could have anything she wanted, unlimited expenses, buy cars, take flights anywhere, stay in the best hotels etc. So Cayce now tells Parkaboy she’ll get him a plane ticket to Moscow, whereupon he tells her his name for the plane ticket, Peter Gilbert (page 278).

She gets another email from the footage guy telling her to meet him in a Moscow café. So she’s very surprised when the figure who weaves its way through the cafe to her turns out to be… a woman, introduces herself as Stella.

The big reveal

Stella explains everything, explaining the entire plot.

Stella was one of twin sisters, Stella and Nora born and bred in Russia. She and her sister were in a terrorist attack, a claymore mine stuck in a tree, which killed both their parents immediately, Nora was very badly injured with shrapnel lodged in her brain. She had been a film student in Paris. She had been working on several films which she cut shorter and shorter in line with her minimalist aesthetic.

After the injury she spoke only to Stella and only in the special private language which twins often develop. Stella and friends bring Nora her film equipment from Paris which is the only thing which perks her up. She resumes editing her film and paring it down till it ends up as just one shot.

Then they notice Nora staring at the monitor showing closed circuit TV footage of the reception area of the hotel. She is entranced by it. So, hoping to aid her cure, one of the doctors hooks Nora’s recording equipment to the CCTV camera, she begins recording it and editing it. And that, children, is the origin of The Footage which has been dazzling and puzzling the worldwide community of Footageheads. Bit disappointing, isn’t it.

They part, Cayce goes back to her hotel and sleeps, has calls with Boone, Hubertus, then receives a long email about his archaeology project from Damian. Then Stella’s car comes to collect Cayce and take her to an abandoned cinema, which became a squat in the chaotic 90s and is now where Nora sits in a shawl obsessively editing and re-editing fragments of her ‘film’. And where Stella sits for hours watching the genius of her sister, the Creator, the Maker.

Dorotea in Moscow

In the middle of all this, Cayce is astonished when Dorotea turns up in the Moscow hotel. Dorotea urgently takes Cayce for a drink, telling her that the twins (Stella and Nora’s) uncle, the one Stella says is rich and powerful and has been protecting them, well he’s not happy that Cayce has discovered who Nora is. She also casually reveals that she, Dorotea, knows all about The Footage, in fact is the most irritating member of the F:F:F, Madam Anarchia.

But even as she explains all this, Cayce realises Dorotea has drugged her Perrier water and she starts to pass out.

Cayce kidnapped

Cayce wakes up in what feels like a hospital ward, in a hospital ward, strapped to a bed. She dozes, wakes again, is no longer strapped down, climbs out of bed, finds her bag with her clothes stuffed in it underneath, gets into them, goes tentatively out into a corridor, walks towards a door showing daylight, out into the grounds and away from the nasty 1960s building before anyone notices, down rough paths, going down, then up and up and eventually coming to a wire fence topped with razor wire, which she gets over (at the price of ripping her precious Rickson’s leather jacket) and walks on across bare red soil till night begins to fall. She has no food, no water, no idea where she is and no idea where she’s headed.

Parkaboy

When out of nowhere a helicopter with a searchlight comes swooping overhead, lands, and a guy with night vision goggles walks up, oh my God is it Russian Security, the FSB, the Mafia? Is he going to shoot Cayce, take her back for torture and interrogation, is he…

No. As in any Hollywood action movie the dark, helmeted figure walks right up to her to create maximum threat and… introduces himself as Parkaboy! Her friend! From Chicago! Who she helped arrange the plan ticket for.

Parkaboy gives Cayce water then bundles her into the chopper taking them back to the facility while he explains everything (it’s lovely how people do that in thrillers, explain everything. I wish they’d do that in real life).

Back in the hotel bar Dorotea drugged Cayce with rohypnol. But as she went under, Cayce went postal and attacked Dorotea, giving her a bloody nose and black eye. Ambulance was called. All this just as Parkaboy walked into the hotel bar. In one of her last emails to him, Cayce had sent Parkaboy Stella’s contact details so Parkaboy rang rich, influential Stella and within minutes an expensive car with private goons turns up. Cayce was flown to the establishment where she woke up and which she’s just escaped from. Parkaboy explains it is an experimental private prison run by Stella and Nora’s super-rich uncle, really rich, maybe the richest man in Russia. Of course.

Prison? Yes and what are the inmates of this model prison being paid to do? To watermark every frame of the fragments of the movie which mad Nora is creating. Why?

Parkaboy now amazes Cayce by telling her that he was in the room when Volkov and Bigend first met. And talked. He says it was like watching spiders mate.

All this during the helicopter flight. Now the chopper lands. Cayce is cleaned and showered, her bleeding feet tended by a doctor, dressed and taken up to the tower overlooking the facility where she is dazed to meet Hubertus Bigend – he gets everywhere, but then he is a genius! – who suavely introduces her to the oligarch Andrei Volkov.

Over dinner everything is explained

Volkov looks like Adolf Eichman, a non-descript middle-aged man except with a chunk missing from his right ear (page 334). Through a translator he apologises to Cayce for the trouble she’s been through, shakes hands, says something in French to Bigend and departs with his three security guys, flying back to Moscow.

Cayce is introduced to Volkov’s Polish head of security, Wiktor Marchwynska-Wyrwal and Sergei Magomedov, as he, Bigend, Parkaboy and Cayce sit down at a cloth-laid table as an expensive dinner is brought to them and served up.

Marchwynska-Wyrwal takes up the explanation. Volkov is now the richest man in Russia. The claymore mine attack was an assassination attempt on him which failed but killed his brother, Nora and Stella’s father. From that point onwards, out of guilt for his dead brother, nothing was too good for his nieces, Nora in particular, and Volkov paid for an editing suite to be installed in her Swiss clinic.

As Nora created footage, her sister Stella wanted it to be conveyed to the world, but it was Sergei who developed the methodology of releasing it in numbered fragments, each containing watermarks, with a view to creating a cult following.

They monitored the various forums and chatrooms and groups which set themselves up as footageheads but it was a casual remark of Cayce’s, in her early days of posting, a casual throwaway remark that maybe the entire thing was the whim of a Russian mafiosi, which made all their security operations sit up.

Turns out Volkov had two security operations, a traditional KGB one and a web-based one. The traditionalists broke into Cayce’s flat and bugged all her devices. The less conventional ones hired Dorotea to sabotage Cayce’s career. Now, Volkov’s security guys already knew that Bigend had been making strides in discovering the footage creator, so when they learned that Cayce was going to join Bigend’s company the team went into overdrive and Dorotea was ordered to bug Cayce’s London base (Damian’s flat), then to try and mug her in Tokyo to get the watermark number which Taki had just given her.

All this is explained over this formal meal in a Russian prison-turned-hospital. As if all this wasn’t enough, Cayce’s father comes up in the conversation. For a moment I thought he was going to actually walk through a door and turn out to be a key player in this bonkers conspiracy to get a psychologically damaged young woman’s movie fragments out to a waiting world. But no. Volkov’s security people think Cayce’s father is dead, as she does. Nonetheless there is what is presumably meant to be a deliciously ironic toast to Wingard Pollard and men like him in the security services of the West who kept capitalism alive, for without him where would the oligarchs to today be? Lol.

Possibly this was wicked satire in 2003 but now it just reads like factual description of Vladimir Putin’s oligarch capitalism.

This bizarrely tranquil climax to the story prompts the thought that thrillers are ultimately comforting because, although a bunch of people might get shot or tortured along the way, things always turn out to be entirely comprehensible and loose ends are always neatly tied up like the ribbons tying up a fancy birthday gift.

It’s this childlike explanatoriness of thrillers, the neat tying up of loose ends, the complete explanations of the world, which makes them, ultimately, genre fiction and not literature.

Trouble is the explanations always happen right at the end of the text and are often contorted as hell in order to explain away the exciting but contrived scenes from earlier in the book, when it was still in ‘thrill mode’. As here. All those thrills and spills, burglaries and muggings and high-speed escapes, boil down to very little in the end.

Bigend walks Cayce to her room and explains that Dorotea was playing both sides. Only when Cayce used the .ru email address did Volkov’s security operation really leap into action, and Dorotea’s position become exposed. She flew to Moscow and was quizzing Cayce about the source of the email trying to identify who Cayce got that email address from (we know it was Hobbs) because Dorotea thought it would be a bargaining chip with Volkov’s people. But instead Volkov’s people arrived at the bar of the Hotel President to discover Dorotea assaulting the new best friend of Volkov’s nieces, so it was all up for her.

The long and the short of it is that nobody knows her current whereabouts. Best not to ask, Hubert advises. The implication is that Dorotea has been liquidated. Bigend bids Cayce goodnight, leading her to the small motel room she’s been assigned within the facility.

Immediately after dinner Wiktor Marchwynska-Wyrwal had given Cayce an envelope. Opening it she sees it’s a summary of Volkov’s security people’s extended efforts to track down her father. But no joy. Missing presumed dead in south Manhattan on the morning of 9/11. So, once again, what has been  trailed throughout the novel as an exciting and mysterious disappearance of her father the senior American security official turns out to be… a damp squib.

And Cayce was given another envelope. It contains a stylish handbag containing lots of fresh cash. Parkaboy drops by with bottled water. She tells him everything and starts to cry about her father. He gives her a hug and says, Well, at least they found the Maker.

Epilogue

The short final chapter ties up loose ends.

Cayce sends the money she was given to Voytek so he can stage some mad art exhibition involving lots of scaffolding.

Billy Prion the former rock star she kept bumping into in Camden is chosen as the face of some new yoghurt drink.

And she sends some cash to her mum, which helps pay the lawyers who are establishing her father’s legal status as deceased so as to free up his pension and insurance.

Her friend Margot writes to say she just saw Bigend on telly with some oligarch.

Damien writes to say he’s finished shooting his archaeology documentary about digging up a Stuka on some Second World War battlefield. Cayce had gone to visit him and ended up down in the digging trench, shovelling mud and crying helplessly. For her buried past. For her dead father.

Cayce’s therapist is pleased to hear that her panic attacks, her logophobia, her abreaction against all kinds of branded consumer goods, seem to have disappeared, but offers her a few slots in the autumn. Somehow this whole crazy experience has been therapeutic. Cayce is cured!

The book ends with her lying in bed in Paris, spooned up next to Parkaboy aka Peter Gilbert, who, we learn, is now her boyfriend. She’s in no rush to go back to work. Which must be nice. Nice swanning round the world on other people’s expense accounts. But then that’s the life which, ultimately, this book portrays.

New York, London, Tokyo, Moscow, Paris, expense accounts, upscale therapists and cabs everywhere, Cayce is a perfect epitome of the globalised, international, jetsetting advertising and media élite.

If you want a more realistic account of London advertising agencies try this.


9/11

Early on Cayce describes how her dad, Wingard Pollard, was in New York on the morning the twin towers were blown up. His family doesn’t know why, he didn’t live in New York. He left his hotel in lower Manhattan on the fateful morning and was never seen again (pages 185 to 187). Cayce’s dad was a security expert. Security. 9/11. Russians. The reader suspects there might be connections. The reader hopes there might be interesting and mind-stretching connections. But no.

Cayce herself was also in Manhattan that morning and saw the attacks from the room of a business contact she’d gone to see.

She looks up, then, and sees, borealis-faint but sharp-edged and tall as heaven, twin towers of light. As her head goes back to find their tops a vertigo seizes her: They narrow up into nothing at all, a vanishing point, like railway tracks up into the desert of the sky. (page 227)

Great writer, isn’t he, Gibson? Great creator of snappy, vivid sentences, acute imagery. Shame his plots can’t quite match his prose style.

Looking back to 2003, we can assess how 9/11 seemed so important for a long time. For quite a few years afterwards, it felt like it had ushered in an entirely new era, one of perma-fear and anxiety, periodically stoked up by further terrorist atrocities in England and across Europe. I suppose the book was written in the immediate backwash of 9/11 and that including it as a thread lent the book a kind of hyper-charged paranoia, giving a dark halo to the story about mysteries, espionage and paranoia.

But one of Donald Trump’s many achievements has been to bring America to such a verge of social upheaval that 9/11 seems like a tea party now. Al-Qaeda never got to storm the Capitol. Feels like the real terrorists are all-American patriots and the next bloodbath / atrocity might be carried out by guys wearing baseball caps or the American police mowing down an apparently endless list of unarmed black men. 9/11 was eclipsed by the war in Afghanistan and then by the massive fiasco in Iraq. And then the near collapse of the entire financial system in 2008, and… so on and so on.

Reading the 9/11 passages in this novel made me realise it will have been 20 years ago this September. 20 years. It feels well settled in the past, now, superseded by many more recent events.

9/11 references pages: 136 to 137, 185 to 187, 232, 348 to 349.

Black

Gibson has a really tedious obsession with black, the teenage colour of cool. Black jeans, black t-shirts, black leather jackets, black sunglasses. He is, as my last review suggested, the Lou Reed of science fiction, the man in black wearing a black leather jacket, ripped t-shirt and black shades.

Except that, with this book, Gibson abandons science fiction altogether. But not the obsession with black as the colour of cool. On every page someone’s clothes or car or room is black, it is so oppressively ubiquitous that way before page 100 I began to wonder whether he was sending himself up, or maybe his readers; maybe he’s parodying himself.

The hotel room in Japan has all-black furniture. The replacement keys Cayce gets for his flat are black. Cayce has a black Rickson’s jacket, which comes folded in black tissue. Boone wears an old black horsehair coat. On the plane back to London she wears a black blindfold. Damian’s girlfriend Marina only wears black Prada. Damian wears a black hooded sweatshirt. Cayce wears black Levi 501s, black t-shirt, black shoes. Hubertus’s associated Bernard wears a permanently rumpled black suit. To dress for a meeting Cayce wears a black t-shirt, a black skirt, black leggings, black Harajuku Japanese schoolgirl shoes, a black leather jacket and a black East German handbag. Ngemi wears a black faux leather jacket. He wears black 4-eyelet Doc Marten boots. The make figure in the fragments wears a black leather coat. In dreams she sees her father holding a black Curta calculator. The cases passengers are wheeling towards the Eurostar terminal are black. Dorotea wears an entirely black Armani outfit. The German designer from whose apartment she watches the World Trade Centre burn wears black glasses (136). Cayce’s Pedipole at the Pilates gym includes black foam stirrups (247). Cayce wears a black nylon flight jacket (249). When Cayce first saw the Albert Memorial it had been black (253). Stella’s drivers wear black leather jackets. They drive black Mercedes (290). Cayce wears a black cardigan (297). When Dorotea turns up in Moscow she is dressed all in black (312). When Parkaboy turns up he is wearing a heavy black shirt (326). After the scene in the hotel bar three dudes with black leather coats turn up (327). Cayce’s blistered feet are put into black felt house slippers (332). Cayce has a shower and changes into her black cardigan (332). Parkaboy has a shower and changes into new black jeans (333).

Men in Black. Back in Black. Paint it black. Gibson’s obsession with black could be interpreted psychologically, as a form of displacement activity. As his plots became more complex but more contrived and, in the end, more trivial, so Gibson upped his concern with style and surface, and the growing obsession with black clothes and shirts and boots and shades is a kind of compulsive attempt to make the characters ‘cool’ even as the plots become more complex and inconsequential.


Credit

Pattern Recognition by William Gibson was published by Viking Press in 2003. All references are to the 2011 Penguin paperback edition.

Other William Gibson reviews

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