Objects of Desire: Surrealism and Design 1924 to today @ the Design Museum

SURREALISM. Noun: Pure psychic automatism by which it is intended to express, either verbally or in writing, or otherwise, the true function of thought. Thought dictated in the absence of all control exerted by reason, and outside all aesthetic or moral considerations.
(First Manifesto of Surrealism, 1924)

Surrealism is not a new or better means of expression, not even a metaphysic of poetry; it is a means of total liberation of the mind.
(Surrealist declaration, January 1925)

Introduction to surrealism

Surrealism is ‘a philosophical and artistic approach which violently rejects the notion of the Rational Mind and all its works’. For Surrealists, the True Mind, true human nature – ‘the true function of thought’ – is profoundly irrational.

The Surrealists thought the Rational Mind formed the basis of ‘bourgeois’ society, with its moral and sexual repressiveness, its worship of work and money, its fetishisation of capitalist greed, which had led both to the stifling conformity of Western society and to a series of petty wars over colonies which had themselves led up to the unprecedented calamity of the First World War.

In the Surrealists’ opinion, this entire mindset had proved to be a ghastly mistake. The Surrealists thought that we had to reject it lock, stock and barrel by returning to the pure roots of human nature in the fundamentally irrational nature of the human mind, liberating thought from all censorship and superficial, petty morality, seeking to capture ‘the true function of thought’ and creativity through the exploration of the fortuitous and the uncontrolled, the random and the unexpected, through dreams and coincidences.

The first Surrealist magazine was titled La Révolution surréaliste (1924 to 1929) not because it espoused a communist political line, but because it proposed that Surrealist writing and art would, by its radical dysjunctions and unexpectednesses, reveal to readers and viewers the true nature of unbounded thought and lead to a great social transformation.

Cadeau by Man Ray

Massive show, massive space

This is a huge exhibition containing nearly 350 objects, an overwhelming number, a flood of objects and information in the related wall captions.

Also, the exhibition space itself is big and capacious. Roomy. This allows for the display of lots of large objects, namely furniture, lots and lots of chairs and several striking sofas, mannekins wearing dresses, some enormous sculptures and so on. Not so many tables because tables tend to be enormous, but three or four petite coffee tables or tea tables.

Gae Aulenti by Tour (1993) Manufactured by FontanaArte, Glass; bicycle wheels. Vitra Design Museum

Of course this is because this is an exhibition about design rather than art or sculpture as such. The exhibition is about how the design of objects was impacted by the Surrealist approach and ‘look’ and style and fashion. Hence the need for more than paintings and photos (though there are plenty of these); of designed products.

Chronological

Surrealism was, for its first five years or so, from 1924 to 1929, a writers’ movement, led by the self-appointed pope or bully of Surrealism, André Breton. Only in 1929 when the Catalan Wunderkind Salvador Dalí joined it, did the visual arts come to play a more important role and, eventually, dominate the movement and people’s ideas about it.

The show, like almost all exhibitions, is chronological in structure covering nearly a century of Surrealism from the earliest automatic writing to its most recent manifestation in using artificial intelligence to create artworks.

Thus we start with Surrealism’s first writings and manifestos, and then the outburst of Surreal artworks in the 1930s led by Dalí but with scores of other visual artists, and there were so many of them – Hans Arp, Hans Bellmer, Brassaï, Giorgio de Chirico, Salvador Dalí, Paul Delvaux, Max Ernst, Alberto Giacometti, Paul Klee, Wifredo Lam, René Magritte, André Masson, Joan Miró, Meret Oppenheim, Pablo Picasso, Man Ray, Yves Tanguy and many more.

The strangeness of objects

The exhibition is divided into themes and begins with the importance of everyday objects. Surrealism took the revolutionary approach of investing the most everyday of everyday objects with an aura of mystery and strangeness.

.It starts with an examination of Surrealism’s beginnings from the 1920s and considers the crucial role that Everyday objects and interiors were embraced by the movement’s early protagonists, as artists sought to capture the aura or mysterious side of ordinary household objects. Cubism had looked at everyday objects – café table, newspaper, bottle of wine – from multiple angles. Surrealism looked at them from a sur-real angle, attributing them volumes of meaning never dreamed of by ordinary people, setting them in weird juxtapositions to jar us out of our everyday doze and jerk us into awareness of the strangeness of being alive and moving through this world of images and symbols.

What could be more normal and everyday than an apple, a businessman and a cloudy sky? Or, in the way René Magritte deploys them, more disturbing?

The Son of Man by Rene Magritte (1946)

The Son of Man by René Magritte (1946)

These ideas took a while to be developed and fully expressed. It was only the ‘Second Surrealist Manifesto’ of 1929 that introduced the notion of ‘the Surreal object’ – using art or writing to reveal ‘the remarkable symbolic life of quite ordinary, mundane objects’. This inspired artists including Dalí, Magritte, Meret Oppenheim and Man Ray to experiment with an entirely new form of sculpture, by creating absurd objects from found materials and items, revealing the bizarre potential of the everyday.

Object by Meret Oppenheim (1936)

This is the point of Marcel Duchamp’s famous ‘readymades’, objects he noticed amid the bric-a-brac of ordinary life and carefully selected to be placed within a gallery setting, in an exhibition in a gallery, where they acquired completely new resonances, the cheapest of mass-manufactured objects acquiring a holy aura, its entirely practical aspects magically converted into profound and mysterious statements about shape and dynamism and meaning.

Bottle Rack (Porte-Bouteilles) by Marcel Duchamp (1914/1959)

He was to some extent mocking the idea of ‘art’ and ‘the gallery’; but he was also discovering the numinous in the quotidien which was to inspire artists ever since. But this gesture also, as the curators pithily point out, prioritised concept over craft and conceptual art has been with us ever since.

Paintings

There are cases containing manifestos and magazines, key works by Breton such as Amour fou.

There are early paintings by Dalí, Le Corbusier (who was a painter before he became an architect), the mysterious desertscapes of Yves Tanguy, a couple of weird paintings by the English artist, Leonora Carrington who came on the scene a bit later, in the 1940s.

The Old Maids by Leonora Carrington (1947) © Estate of Leonora Carrington / ARS, NY and DACS, London 2022

Photos

There are lots of photos, maybe a hundred photos, performing its two functions, as documentary record and as artwork.

Among the documents are scads of photos of the founders and early protagonists, Breton and his Parisian colleagues, then the artists. There’s records of the famous 1936 Surrealism exhibition in London, of the Surrealist pavilion (the Dream of Venus’) Dalí created for the World Fair in 1939, and so on. There’s Max Ernst at home in his apartment surrounded by African and Oceanic masks and artefacts (a lovely photo by Hermann Landshoff). And so on.

In the section about ‘sex and desire’ (every art exhibition has to have a section about sex and desire) there’s a suite of photos of Surrealists cross-dressing or being deliberately androgynous, for example photos of Marcel Duchamp dressing as his female alter ego, Rrose Sélavy, in 1921, and Claude Cahun’s calculatedly androgynous photographic self-portraits, from 1928.

There are photos of works of art, such as the still-disturbing fetishistic mannekins created by Hans Bellmer, or the room full of a mile of string created by Marcel Duchamp for a 1942 exhibition in New York.

And there are photos which are works of art, such as pretty much anything by the genius Man Ray (born Emmanuel Radnitzky in 1890 in New York but who changed his name and moved to Paris where he spent most of his career).

Le Violon d’Ingres by Man Ray (1924) © Man Ray 2015 Trust/DACS, London 2022

Films

There are four or five films. There are early black and white silent Surrealist films, such as Entre’Acte by Rene Clair (1924), winningly described by the director as ‘visual babblings’.

Oddly, they didn’t have clips from the most super-famous experimental movies by Bunuel, Luis Buñuel’s ‘subversive’ early films Un Chien Andalou and L’Age d’Or.

Later in the show there’s a few art films from a generation later:

And a much later film by an African director:

But dominating one wall, not least because it has a loud musical soundtrack, is a screen showing Destino, a short Surrealist animated film which was an unlikely collaboration between Dalí and Walt Disney. It tells the love story of Chronos – the personification of time – and a shapeshifting woman. In fact the movie was never completed because war work took precedence, and the project was only revived in the 1990s when Disney animators competed it according to the original sketches and scenario.

The significance of the film is its indication of Dalí’s success and name recognition in the USA by the 1940s, and the way in which what, on the face of it, are a sequence of nonsensical absurd events, have been assimilated enough for a mainstream producer like Walt Disney to agree to it.

Partly this is down to the instant recognition of a relatively small number of surreal images associated with Dalí. The short 7-minute animation is a collection of greatest hits such as the desert landscape setting, melting clocks, ants appearing out of cracks, human faces or bodies moving into trompe l’oeil settings to cleverly morph into something else.

Also in America during the war, Dalí designed shop windows for the Bonwit Teller department story. Frederick Kiesler designed a new gallery for rich art collector Peggy Guggenheim in a Surrealist style with curving walls. Emerging designers like Ray Eames and Isamu Noguchi used the zoomorphic curves found in Surrealism to design more moulded products, such as chairs (Eames) and a chess table and baby monitor (Noguchi).

Was it during the war, when so many European artists were exiled in America, that Surrealism’s pre-war radicalism was neutralised and converted into one more among many styles and fashions?

Sculpture

There are some sculptures, especially from the early period, but not many and this is because of the focus of the exhibition which is not on art, per se, but on design. Therefore, instead of abstract art sculptures, what the rooms are full of is designed furniture.

Classic Surrealist furniture

If the 1930s was the decade when there was an explosion of Surrealist art and the movement broke through into the general consciousness via a series of well-publicised exhibitions (and carefully staged scandals and press events, such as Dalí attending the opening of the London exhibition wearing a deep-sea diver’s outfit) it was in the 1940s that designers began to incorporate elements of the style into their work.

The Surrealists themselves had led the way. If they started out by invoking the weirdness of everyday objects and thoroughly explored this in paintings, sculptures and photos throughout the 1930s, some had applied their deliberately, provocatively bizarre way of seeing to create bizarre household objects, tables, chairs, lamps.

The most florid early examples come from the joint venture between Dalí and the English collector and patron, Edward James. James had Dalí create an entirely Surrealist interior for his home at Monkton House, West Dean in Sussex, notably the famous sofa designed in a cartoon imitation of the lips of Hollywood actress Mae West.

Mae West’s Lips sofa by Salvador Dalí and Edward James (c. 1938) Royal Pavilion & Museums Trust, Brighton and Hove. © Salvador Dalí, Fundació Gala-Salvador Dalí, DACS 2022

Also on display is the famous lobster telephone, alongside less well-known objects such as the standard lamp made out of brass casts of a stack of champagne glasses (which ‘subverts’ the Victorian notion of a standard lamp); and, most obviously humorous, a carpet with human footprints cut out of it. These, we are told, were the footprints of his wife, the dancer Tilly Losch. When Tilly danced right out of his life, James commissioned a new carpet with the footprints of his dog in it, the dog making, he dryly remarked, ‘a more faithful friend’.

Other rich people commissioned Surrealist interiors:

  • Swiss architect Le Corbusier was commissioned by eccentric millionaire Carlos de Beistegui to design his Paris apartment in a style which combined fantastical elements with clean cut modern lines
  • clean Le Corbusier-designed furniture was included in Dali’s house in Portlligat, Spain
  • aristocrats Charles and Marie-Laure de Noailles commissioned Man Ray to shoot a Surrealist film at their modernist pad on the Riviera

By the late 1930s the new surreal style of interior design had been given a name, Fantasy Modernism.

This suite of objects amount to some of the greatest hits of first wave surrealism but they weren’t alone. Meret Oppenheim produced equally imaginative and talismanic sets of surreal objects such as the fur cup and saucer mentioned above, and her birds-leg tables.

Occasional table (1939) by Meret Oppenheim

Occasional table (1939) by Meret Oppenheim

Modern Surrealist furniture

Once you turn the corner into the post-war period, you encounter two big rooms full of more contemporary interpretations of surrealist furniture, by designers from the 1960s, 70s, 80s and through on to the present day. These include lamps, chandeliers, some tables, but above all a lot of weird, wacky, and humorous chairs.

Hand Chair by Pedro Friedeberg (about 1962; this version 1965) Vitra Design Museum

I find it very revealing that this chair started life as a throwaway, joking remark of Friedeberg’s to a carpenter. He thought it would be funny to try and make a chair shaped on a human hand. For me this little anecdote is symptomatic of the way Surrealism stopped being subversive and became a type of visual joke, more like a branch of comedy than an art movement.

There’s:

  • a chair made out of burned carbon i.e. has been burned to a crisp – Smoke Thonet chair number 209 by Maarten Baas (2019)
  • Capitello chair by Studio65, a chair shaped like the capital of a classical column only made of comfy styrofoam instead of marble
  • Ruth Francken’s Man Chair (1971), shaped like a man’s body, the legs the shape of real legs, the arms effigies of two real arms
  • a chair made out of two thick jagged slabs of grass held together by thick steel springs
  • La Momma, a feminist piece by Gaetano Pesce (1973), the ball and chain referencing the oppression of women in a patriarchal society
  • Due Più by Nanda Vigo (1971)
  • Conquest by Nina Saunders (2017)

There’s a chair by Sara Lucas, characteristically lowering the tone (not necessarily a bad thing) with its two boobs made of lots of cigarettes glued together. What I noticed was a) that’s a really basic, anonymous, institutional chair, the kind you get at a school or college, and b) the cigarettes are really nicely arranged, not just bodged together but arranged in a neat concentric circles which bring out what a visually pleasing thing a cigarette is, with its nice alternation between white tube and sandy brown filter; the brown matching the wood brown of the chair seat and back i.e. it’s a funny gag, ha ha, but it’s also a nice ensemble to look at, aesthetically.

Cigarette Tits [Idealized Smokers Chest II] by Sarah Lucas (1999) © Sarah Lucas. Courtesy of Sadie Coles HQ, London

Picking up on the sofa theme set by Mae West, there’s a bang up-to-date piece, wherein a classic Chesterfield sofa, covered in trademark buttons, has been ‘released’, set free, and ‘melted’ out of shape and over the floor, in the manner of Dali’s melting watches – Pools and Poof! by Robert Stadler (2019).

There are several chandeliers, including this striking piece by Ingo Maurer. It immediately made me think of Cornelia Parker‘s famous exploding works, and made me wonder which came first.

Porca Miseria by Ingo Maurer (2019 edition of 1994 design) Vitra Design Museum

And dominating one of the rooms, a life-sized model of a horse, cast in black plastic and with an everyday lamp coming out of its head.

Horse Lamp by Front Design (2006), manufactured by Moooi BV, Breda /Niederlande, Plastic; metal. Vitra Design Museum

When you learn that this comes in a suite of animal furniture including a rabbit lamp and a pig table, you realise the original impulse has become washed out into a kind of homely humour. It’s become about as ‘radical’ as Ikea.

Fashion

One of the most high profile aspects of design is fashion, which holds shows around the world on an annual basis at which dress and clothes designers compete feverishly to outdo each other with new and outlandish ways to ornament the (tall, skinny) female body.

The world of Surrealism overlapped the vast ocean of fashion design, events and, above all, magazines, from the start of the 1930s when, as I’ve described, the visual side of the movement took over from the purely literary.

Thus several surrealist artists also worked as fashion photographers, including Lee Miller and Man Ray. Some, like Dalí and de Chirico, created covers for fashion magazines such as Vogue (some are included here). The exhibition includes fashion photographs and vintage copies of fashion magazines to highlight these connections

Dalí’s collaboration with the French fashion designer Elsa Schiaparelli (who set up her haute couture house in 1927) resulted in several ground-breaking designs. Their first collaborative piece, the Telephone Dial Powder Compact of 1935, became very popular and was copied and bootlegged for the mass market.

Over in a side room is a dais with five shop-window mannekins sporting classic surrealist designs. One applies Schiaparelli’s signature pink to a minidress contoured to look like the chest and stomach of a very buff man. Another is a modern reworking of iconic Skeleton Dress. There’s a dress by contemporary designer Mary Katrantzou which, when you look closely, uses elements of a typewriter.

Typewriter’ Printed Silk Dress by Mary Katrantzou (2018) Courtesy of Mary Katrantzou

Alongside other designs by Maria Grazia Chuiri, Christian Dior, Iris van Herpen and emerging Afro-surrealist inspired fashion designer Yasmina Atta.

These are funny conceits well executed but I couldn’t help thinking they’ve reduced Surrealism to a gag, a gif, a meme, a one-liner. ‘Did you see the typewriter dress?’ ‘Yes, Wasn’t it funny?’

Generally, by the time something reaches the world of fashion its disruptive energy has, by definition. been neutered, for example punk. Nothing is disturbed. Everything remains in place, but with lolz for a million Zoolander clones.

From communism to consumerism

At around this point in the exhibition, where I encountered the absorption of the Surrealist impulse into the world of international jet-setting fashion, I began to have my doubts.

Breton wanted Surrealism to trigger a genuine revolution in society and perception. He thought bourgeois society could be smashed apart by ripping a great tear through reality and letting out deeper realities. He talked about ‘convulsive beauty’, he wanted a kind of stricken, epileptic aesthetic.

Breton and many other Surrealists became card-carrying communists during the wartorn 1930s. Their movement was a protest against a bourgeois industrial society which had reached the end of its useful life and needed to be torn down to create a free-er, fairer world.

Ironic, then to see the entire movement, the impetus for revolutionary change, utterly absorbed, neutralised, defanged, neutered and then absorbed into the world of the international haute bourgeoisie in the form of high fashion. For me high fashion is the acme of consumer capitalism with its relentless drive for novelty and new product to keep the profits rolling in.

Fashion is not only a forward post of consumer capitalism but at the cutting edge of unnecessary consumption, the epitome of built-in obsolescence whereby you simply have to buy this season’s must-have items and junk last year’s hideously out of date clothes, handbags etc. Epitome of the compulsive need to keep up, to buy the new thing, which we now know, without any ambiguity, is using up the earth’s finite resources and destroying the planet.

Nothing I say, do or write can dent the huge power of the destructive urge to buy buy buy ever-new stuff, but I despise it and, in a way, fear it, this hysterical need to use up all the planet’s resources in the neurotic pursuit of novelty. What will our grandchildren make of the urge to fly round the world from fashion show to fashion show, seeking endless novelty, encouraging the throwing away and junking of what we have, burning up the planet at an ever-increasing rate.

Is Surrealism dated?

Putting aside my antipathy to the world of fashion, by the end of the exhibition the plethora of objects had raised another, pretty basic question, which is: Does any of this shock and surprise any more, cause the kind of frisson of fear, unnerve the viewer, let the unconscious erupt from the conscious mind with shocking force etc, as the Breton’s manifestos hoped it would?

The short answer is, of course: No. No, it doesn’t. Surely Surrealism has been completely assimilated into our bourgeois, neo-liberal, consumer capitalist society. The famous icons, the lobster phone, the Mae West sofa, every painting by Dali, these have been around for nearly 90 years, and you see images of them in any number of art books or postcards in what my kids call bougie (pronounced ‘boozhee’) shops.

Take the series of plates by Piero Fornasetti which run variations on a wonderfully blank, idealised portrait of the Victorian opera singer Lina Cavalieri. I suppose if you were actually eating off one of these, then it might give you a frisson to scrape away at the mashed potato and slowly reveal an eye looking at you. But as an image and idea I feel I’ve seen this hundreds of times and, indeed, almost 400 variations exist, of which seven are on display in an appealing little set hanging on the wall.

Wall plates no. 116 from the series Tema e Variazioni by Piero Fornasetti (after 1950) Fornasetti Archive

In other words, surely most Surrealist art, these days, instead of conveying ‘the shock of the new’ is the precise opposite – reassuring and familiar. We smile or laugh when we see the lobster phone and go ‘oh yes’ with a pleasant feeling of recognition.

Art changes nothing. All art is swiftly assimilated into bourgeois society and loses the ability to shock or even make the viewer think. The simple act of being displayed in a gallery neutralises art, makes it into a mental commodity, to be discussed in highbrow conversations or namedropped to make you seem swanky. Or into an actual commodity, which can be safely hung on the walls of any investment banker or corporate lawyer, or bought by Arab or Russian billionaires and salted away in a vault in Switzerland as part of their diversified investment portfolio.

Thus, for example, the exhibition includes black and white photos recording the Surrealist display Dali created for the 1939 New York World’s Fair. Apparently you entered the suite of bizarrely decorated rooms by walking between models of a woman’s open legs and through a wall-sized vulva into a ‘womb’ containing a predictable congeries of Freudian imagery, complete with numerous scantily clad models arranged in alcoves or sprawling on a bed amid unlikely ‘Surreal’ bric a brac. Looking at these photos now, they seem like a standard chorus girl show with added lobsters.

A lot of the exhibition, in other words, feels warm and nostalgic, pretty much the opposite of what Breton et al originally had in mind.

Up-to-date exhibits

The curators promise, and the exhibition title indicates, a review from the 1920s up to the present day i.e. covering just about a century of Surrealism, and nearly a third of the objects on show are from the past 50 years.

Thus there are a lot of works from more recent times, the 80s, 90s, noughties, generally by artists I’d never heard of. This is particularly true of the big items of furniture, mostly chairs, which dominate the last few rooms or sections of the show, including:

  • Gae Aulenti’s Tour (1993), a table made from a glass top supported by four bicycle wheels set in chrome forks
  • Jasper Morrison’s ‘readymade’ Handlebar Table (1982)
  • Roberto Matta’s amusing MagriTTA Chair, a sofa style chair which is filled with an enormous green apple, obviously a nod to Magritte’s apple paintings
  • the cartoon chair of Fernando and Humberto Campana from 2007, a basic wide-angle modernistic chair which is then infested with cuddly toys based on Disney characters
  • Sella (1957), by brothers Achille and Pier Giacomo Castiglioni, which is composed of a bicycle saddle mounted on a post fixed into a hemispherical base, blurring the boundary between furniture and art
  • video of how contemporary designers Ronan and Erwan Bouroullec use an intuitive, automatic drawing process to discover new imagery and forms
  • sketch furniture which is created using motion capture cameras to capture the movements of a designer’s hand in the air, save this as a digital file and then use 3D printing technology to print out the object the designer originally sketched out in the air; there’s a video of the process and an actual life-sized chair designed and created using this approach

Or simpler things, Surrealist objects like this absurdist hairbrush spouting hair, worthy of Magritte.

Beauty Hairbrush by BLESS (2019 edition of 1999 design) Vitra Design Museum

Maybe I’m being unfair, maybe I lack taste or sympathy, but I found most of the works in the second half of the show, from the 1960s onwards, far less engaging than the material from the first, classic, era. Take three examples from towards the end of the exhibition.

Björk

The famous musician, composer, performer, singer, songwriter etc Björk, is represented by videos of three fairly recent tracks. Visitors pop on swish earphones and listen to the track while you watch the video. They are:

Well, they’re very well made indeed, both the music and the videos – deliberately different, eschewing visual and musical clichés, consciously innovative and imaginative. And yet…and yet…Björk Guðmundsdóttir, born in 1965, has been Björking for 40 years now (her first single was in 1983). She has become a byword in the pop/fashion/music video businesses for her wildly inventive outfits and compellingly original videos etc. Her oeuvre demonstrates the strengths and weaknesses of being a lifelong innovator in pop music. But whatever you think of her exactly, she doesn’t tear the veil of bourgeois convention from the world because thousands of pop and rock musicians and video makers have been doing similar or comparable things for decades.

Tilda Swinton

Over by the fashion mannekins are some photos of famous and award-winning actress Tilda Swinton wearing some bizarre / surreal jewellery.

Same as with Björk, Tilda, born in 1960, feels over familiar. She has been doing her brave androgynous schtick since she first appeared in Derek Jarman’s films in the mid-1980s i.e for nearly 40 years. Far from disturbing me, tearing the veil from my mad unconscious urges, Tim Walker’s photos of Swinton looked like standard Sunday supplement fashion shoot any time in the past 30 years, just with a particularly ‘arty’ kink.

Sarah Lucas

I went to the original Sensation exhibition at the Royal Academy of Arts back in 1997 and it was a genuinely transformative experience, to see so much vibrantly exciting and innovative artworks, all by a young generation of artists reflecting the ‘modern’ world, all in one place. But it’s been some time now since Damian Hirst’s sharks in a glass tank stopped being subversive or world-shattering and became a kind of joke, common enough knowledge to be used in popular cartoons.

Sarah Lucas never reached Hirst-like levels of fame and notoriety, because she kept (I think) her visual metaphors to a much more modest scale and her works reek of laddish, pub culture, and schoolboy (or girl) jokes. Hence her cheap and cheerful work, Cigarette Tits.

Cigarette Tits by Sarah Lucas (1999)

Compare and contrast with Lucas’s fried eggs t-shirt which has become a popular postcard in the kind of bougie shops I mentioned earlier.

When has an art movement run its course?

This all raises the question: when do you recognise that – or admit that – a style has run its course, is worn out, has become pedestrian – has, in fact, become a cliché?

It’s a more relevant question for Surrealism than maybe any other art movement in history because Surrealism set out to be more shockingly subversive than any other art movement in history (with the possible exception, I suppose, of its parent, Dada).

So where are you, what are you to make of it, when the most deliberately bourgeois-bating, consciously ‘subversive’ art movement of the 20th century has long since arrived on the front of colour supplements, inspires high fashion dresses, is reduced to jokes and cartoons, has been done to death in TV, movies, comedy, in every channel of output, only to feature in calm and sedate and scholarly exhibitions like this one?

The curator’s view

Kathryn Johnson, the exhibition’s main curator, optimistically claims that:

“If you think Surrealism fizzled out in the 1960s, think again. This exhibition shows that it is still alive and well and that it never really went away. The early Surrealists were survivors of the First World War and the 1918 influenza pandemic, and their art was in part a reaction to those horrors. Today, in the context of dizzying technological change, war and another global pandemic, Surrealism’s spirit feels more alive than ever in contemporary design.”

Hmm. Are we in the midst of dizzying technological change? I mean, isn’t your laptop this year, or your smartphone, pretty much like the one you had one or five years ago? Maybe you can do a few more tricks on it, but isn’t it basically the same? And did the COVID-19 pandemic produce shattering changes in social structure and values? Not really. I don’t think so. And has the war in Ukraine turned Britain upside down, decimated a generation of young men, traumatised the western world? No, not really, not at all.

Like all curators, Johnson is paid to make the most powerful possible case for her show, and you can see how she’s roping in these adventitious historical events to try and do so, but…she doesn’t persuade me.

Did Surrealism have any impact on twentieth century design?

For the entire time I was at the gallery I was beguiled by the objects on display and spent all my mental energy reading the main wall labels, and then the many captions for each of the individual pieces. A labour of love or a fool’s errand, depending on your point of view.

It was only on the Tube home that something really struck me. The curators claim that Surrealism had a major impact on 20th century design but I’m not sure they prove it in this exhibition. They have gathered nearly 350 Surrealist exhibits, hundreds of which demonstrate how striking and powerful individual Surrealist objects, furniture, photos, films and so on can be. No doubt about it.

But whether Surrealist principles, the Surrealist aesthetic, actually impacted the broad range of 20th century design, that’s a lot less clear and the more I thought about it the less plausible it seemed.

Sure there were striking Surrealist chairs and lamps and chandeliers and some ‘Surreal dresses’, but…these are all one-offs. No-one is going to buy the melted Chesterfield sofa or the chair made out of two jagged slabs of glass, or the lamp sticking out of a horse (well, one or two wealthy people might).

My point is that pretty much all the designed objects in the show are one-offs, inspiring, amusing luxury artefacts or art objects, but…could any of them be mass produced and sold in significant numbers? Not really (the one notable exception is the Fornasetti plates, which have been mass produced).

The fad for adding Surreal elements to interior design was christened ‘Fantasy Modernism’ in the late 1930s, but how many homes did it every apply to? The curators name four. Not a large number, is it?

Compare and contrast with the impact of Art Nouveau or Art Deco. A glance at articles about them show that they mainly existed as styles of design: of lovely stained glass and furniture for cafes and restaurants for Art Nouveau; as an entire look in the 1930s which affected everything from blocks of flats to ocean liners.

Or take the impact of the Bauhaus. Without a shadow of a doubt the Bauhaus aesthetic of stripping away Victorian decoration to reveal the clean, geometric functional lines of everything from teapots to high rise buildings massively influenced mid-20th century design of everything, having a world-changing impact on, for example, the design of buildings all around the world for 50 years or so, from the 1930s to the 1980s. Nobody can doubt the profound impact the Bauhaus’s design principles had on all aspects of twentieth century design.

But Surrealism’s impact on design? Look around you. Is anything you can see in your house – interior design, table, chairs, sofa, workbench, laptop, sink, kettle, cups, or outside, the design of cars or bikes or buildings – does anything anywhere around you betray the slightest impact of the Surrealist impulse to yoke together the bizarre and the weird and the absurd? I don’t really think so.

Sure, there are a lot of Surreal works of art. Certainly a contemporary photographer or fashion designer can invoke or reference some aspects of the visual language worked out by Surrealist painters and photographers all those years ago. Movies can have Surreal dream sequences etc. But design? Mass market, mass produced, widely available objects which everyone could have in their house, mass produced styles of car design or architecture? No. Not at all.

Is the entire concept of design the opposite of Surrealism?

There’s a related point: designing anything and then converting the design into an actual object, especially an object produced through industrial manufacturing, obviously takes a lot of time, effort, precision of design and co-ordination of the manufacturing process.

Surrealism was committed to automatic writing, bizarre juxtapositions, spontaneous eruptions of the unconscious, savage breaks in reality. How could the weird, dissociative effects aimed at by Surrealism be reconciled with the careful calculation required of designing anything?

I wonder whether, by bombarding the visitor with 350 examples of Surrealist art works, photos, magazine covers, sculptures, paintings and so on, the curators somehow dodge the central point at issue. ‘Objects of Desire: Surrealism and Design 1924 to Today’ is a magnificent assembly of Surrealist works in all formats, and includes a lot of interesting, intriguing and amusing pieces from its origins right up to the present day. But does it make its case for the widespread influence of the Surrealist way of thinking on 20th century design. I was left wondering…

Top ten exhibits

The curators made a handy selection of top ten items. I might as well share it with you.

1. Lobster telephone by Salvador Dalí

One of the exhibition’s most iconic works and a key moment in Surrealism’s transition from art to design. Dalí designed it for the collector Edward James, and in the show it is positioned next to a Mae West sofa to bring to mind an image of James’ wild interiors. It is a fully functioning telephone, designed to give the impression that its user is kissing the lobster when speaking into the receiver. Dalí saw both lobsters and telephones as erotic objects, and his first designs for this object were titled the ‘Aphrodisiac Telephone.’

Lobster Telephone by Salvador Dalí (1938) Photo West Dean College of Arts and Conservation. © Salvador Dalí, Fundació Gala-Salvador Dalí, DACS 2022

2. Destino by Salvador Dalí

The cartoon animation collaboration with Walt Disney described above.

3. Porte-Bouteilles by Duchamp

A 1964 re-edition of Duchamp’s 1914 original Porte-Bouteilles or bottle rack. A ready-made sculpture, the original was bought at a department store in Paris. Duchamp didn’t think to keep it, and it was only when the piece became famous later on that he got an identical rack from the same store and remade it. Placing this mass-produced, industrial object in an artistic context was a hugely important gesture. It emphasised concept over craft, one of several gestures by Duchamp which in effect created ‘conceptual art’ which has been hugely influential ever since.

Bottle rack by Marcel Duchamp

4. Look 6 Haute Couture by Schiaparelli

Maison Schiaparelli’s shocking pink dress features a trompe-l’œil pattern embroidered by glass tubes, following the contours of a muscular (male?) body. This silhouette is echoed across Maison Schiaparelli’s Spring Summer 21 collection, and is modelled on Elsa Schiaparelli’s 1930s wooden mannequins – a pair called Pascal and Pascaline – that she showed in her shop window in Paris.

Look 6 Haute Couture by Schiaparelli (Spring/Summer 2021) Courtesy of Schiaparelli

5. Hay by Najla El Zein

Created by contemporary designer and sculptor El Zein, this is a piece of porcelain with hay inserted into the holes it to give the impression that it is growing out of the stone. Part of a series called ‘Sensorial Brushes’, this work plays with the transition between familiar and unfamiliar. El Zein’s imaginative use of materials, and the call to her audience to experience the world differently, places her firmly within the Surrealist canon.

6. Fur bracelet by Méret Oppenheim

Méret Oppenheim designed a fur-covered bracelet for Elsa Schiaparelli and reportedly wore the prototype when meeting up with fellow artists Pablo Picasso and Dora Maar at a Parisian café. They played with the idea that anything might be covered in fur, and Oppenheim soon afterwards created her widely celebrated Surrealist work ‘Luncheon in Fur / Object’ – a fur covered cup and saucer (see above) which ‘disrupts expectations’ by combining the domestic with the uncanny.

Fur bracelet by Meret Oppenheim

7. Cadeau by Man Ray

One of the first works you see in the show is called ‘Cadeau’ or ‘Gift’ by Man Ray. The story goes that Man Ray was on his way to one of the first Surrealist exhibitions in 1921 and needed to make a piece on the hoof to show. He went into an ironmonger and bought a flat iron and some nails, before proceeding to stick the nails to the flat iron with glue. Not only does it make the iron completely dysfunctional, it also has this aggressive, proto-punk edge. Instead of being a domestic tool for pressing clothes neatly, it becomes a weapon that could rip your clothes.

Cadeau by Man Ray

8. Sketch Chair by Front Studio

This ‘Sketch Chair’ is designed by literally sketching in mid-air with hand gestures. These gestures are captured using motion capture technology, then translated into 3D printed works. The 3D form captures the spontaneity and messiness of human movement in a functional piece of furniture.

It connects with Picasso’s light drawings, photographed by Gjon Mili, from 1949, shown in a photograph beside the Sketch Chair.

9. Photographs by Tim Walker

Tim Walker is known for using Surrealist imagery in his fashion photography. Both photographs in the exhibition featuring Tilda Swinton as a model are from a shoot for W magazine titled ‘Stranger than Paradise’. Walker and Swinton went to Mexico, to the architectural folly La Pazas, created by Edward James – the man who commissioned the lobster telephone and Mae West Lips sofa from Dalí.

They used the folly as a set for a fashion shoot inspired by Surrealist artists, referencing works by painters like Leonora Carrington and Leonor Fini. In the exhibition the photos are placed next to original paintings by Carrington (‘The old maids’, ‘The house opposite’) and Fini. Walker’s photography also features jewellery by Vicki Beamon, namely jewel-encrusted lips reminiscent of Dalí imagery.

10. Kosmos in Blue collection by Yasmina Atta

Working in the spirit of the rapidly expanding Afrosurrealist movement, Yasmina Atta’s Kosmos in Blue – from her graduate collection – derives from the confluence of different cultures, including the designer’s Nigerian heritage and her interest in Japanese manga and Gundam girls.

The piece on display here is a set of embellished leather wings that move intermittently. The foam harness attaching the wings to the wearer’s body has an intentionally DIY-feel, as it was made in Atta’s studio over COVID lockdown when her access to materials was limited. She wanted the final product to reflect this experience of constriction, and as a result the wings represent a more personal and ready-made brand of couture.


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