World Illustration Awards 2018 @ Somerset House

The Association of Illustrators (AOI) holds an annual competition open to illustrators from any country in the world. This year they received a record 3,300 entries from 75 countries, which the judges whittled down to the 250 or so pictures, paintings, videos and installations on display in this exhibition.

There was a lot more to it than I expected.

Installation view of World Illustration Awards 2018

Installation view of World Illustration Awards 2018. Photo by the author

Probably the main thing I learned was that there is a much wider range of types of illustration than I’d previously suspected.

Books are what spring to mind, children’s books and some adult books containing illustrations. But of course all kinds of information and instruction manuals and pamphlets require illustrating. Newspapers and magazines are packed with cartoons and diagrams. Advertising, when you think about it, is a whole world of illustration. And there can also, I learned, be site-specific installations of big blown-up cutouts or props or models of illustrations of people or objects.

Some of the cutout figures hanging in the atrium of John lewis which also appeared in the shop window, and across all advertising for their National Treasures season, created by Paul Thurlby

Some of the cutout figures hanging in the atrium of John Lewis which also appeared in the shop window, and across all advertising for their National Treasures season, created by Paul Thurlby

So that’s why entrants were asked to assign their submissions to one of eight categories, and each category had a separate judging panel and awards.

Eight categories of illustration

Site-specific illustration Murals, wall art, shop windows can all be types of illustration, from shop-sized installations to tiny tiles. Ester Goh’s site-specific work for Singapore airport consists of nine coin-operated animated exhibit windows that ‘draw parallels between the free-spirited nature of birds and travellers with a passion for exploration’.

Esther Goh : A Feathery Trail of Adventures

Esther Goh : A Feathery Trail of Adventures

Design This includes branding, packaging, album covers, product wrapping, magazine design and typography. Increasingly, digital design is producing sleek, new, finished looks to design.

Yifan Wu : 26 Dangerous Things

Yifan Wu : 26 Dangerous Things

Editorial As news continues to be transmitted via a bewildering variety of online channels, illustration becomes ever-more important in grabbing attention, and conveying information, and brightening up text, with everything from factual graphics to lampoons of global figures.

Lianne Dias : Fake News

Lianne Dias : Fake News

Advertising Posters, billboards, in magazines and newspapers and splattered across millions of web pages, illustrative advertising has to fight harder and harder to grab our attention. Advertising illustrations can be literal pictures of the product, decorative, or conceptual, showing any number of scenarios related to the sell. Advertising doesn’t just sell products but, taken together, amounts to a social history of the culture, a summation of what we buy and need or fantasise about.

La Boca : TFL Safety Posters

La Boca : TFL Safety Posters

Books Commentators thought the internet would kill off books. Well, the opposite has happened, with more books than ever being sold. The last thirty years have seen the rise of illustrated books for adults, with graphic novels at the most complete wing of that spectrum.

Xiao Lei : Owls of the World

Xiao Lei : Owls of the World

Children’s books For many people these are where their love affair with illustrations began. From my own childhood I have fond memories of the illustrations of E.H. Shepherd, the wonderfully clear, detailed illustrations for Professor Branestawm by William Heath Robinson, and the fuzzily nostalgic pictures of Edward Ardizzone.  When I had children of my own I spent hours soaking up the diverse but always high quality illustrations in almost anything published by Walker Books.

Giordano Poloni : C'est toi mon papa?

Giordano Poloni : C’est toi mon papa?

Research At its simplest, illustration explains information, so it is used in every area of human knowledge, from medicine and science, through architecture into the humanities. Importantly, illustration can not only neutrally convey information, it can help shape and mould it. In a given textbook maybe you will remember one particular illustration of a set of facts, rather than the plain text.

Ying-Hsiu Chen : Infographic of Port of Kaohsiung

Ying-Hsiu Chen: Infographic of Port of Kaohsiung

Experimental illustration This includes experimenting in new media (mostly video), the creative use of digital techniques, subverting classics with new subject matter or styles, as well as imaginative new variants such as using craft techniques such as ceramics and papercuts.  the exhibition includes a virtual-reality setup created by Malaysian artist, Book of Lai, which is ‘a 360-degree interactive illustration, allowing users to explore the virtual space with fun and curiosity’.

Anthony Zinonos : bigSWELL

Anthony Zinonos: bigSWELL

The pleasure of browsing

250 is too many images to study. I sauntered and strolled several times around the rooms, each time letting different images attract and amuse me, more or less at random.

At the end of the main gallery is a room devoted just to children’s illustrations, with a table in the middle covered in a pile of tempting tomes.

Children's book room at the World Illustration 2018 exhibition

Children’s book room at the World Illustration 2018 exhibition. Photo by the author

All it needed was a bunch of beanbags and I could have settled down here and read comfortably for the rest of the morning. I particularly wanted to find out more about Victor the Mischievous Taxi Driver (although it was written in German).

Elsa Klever : Victor the mischievous taxi driver

Elsa Klever: Victor the mischievous taxi driver

The full short list

Be warned that the AOI website is slow to load and the page showing all the entrants kept freezing, when I last viewed it. However, at the top of the page there’s a set of filters. I suggest you filter by category and look at each category one at a time. A page with just 26 illustrations is far more responsive and easy to scan than one with over 200 pictures, plus a bunch of slow-loading animations.

Location

The exhibition is being held in Somerset House’s Embankment Galleries, a big bright shiny new exhibition space which requires you to go down in a lift if you’ve come in the entrance on the Strand, but which can also be accessed directly from the Victoria Embankment.

It’s only on for another week before it goes in tour round the UK, so get your skates on!


Related links

Reviews of other Somerset House exhibitions

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